Ford Ranger

Are you looking for a new truck that perfectly fits your lifestyle and needs? Rogers Ford in Midland, Texas, is here to help you find the ideal vehicle. Whether you’re cruising down Loop 250 or tackling tough tasks near Wadley Barron Park, Ford trucks offer the power, dependability, and versatility you require. In this blog, we’ll dive into the standout features and benefits of three popular Ford trucks: the Ford F-150, Ford Ranger, and Ford Maverick.

Ford F-150: The Ultimate Powerhouse

Overview

The Ford F-150 has long been the benchmark for full-size trucks, marrying rugged durability with cutting-edge innovation. It’s perfect for heavy-duty tasks on Andrews Highway or a weekend escape to Beal Park. For even greater power, consider the F-250 or F-350, which boast superior towing and payload capabilities.

2024 Ford F-150 in Midland

Key Features

  • Engine Options: Choose from various engines, including the efficient 3.3L V6, the robust 5.0L V8, and even a hybrid option. The F-250 and F-350 go further with available 6.7L Power Stroke® V8 Turbo Diesel engines.
  • Towing Capacity: With a maximum towing capacity of up to 13,500 pounds, the F-150 is ready for your toughest jobs. The F-250 and F-350 can handle even heavier loads, making them perfect for substantial hauls.
  • Technology: Stay connected and safe with advanced features like Pro Power Onboard, Ford Co-Pilot360, and the SYNC 4 infotainment system.

Ideal For

Individuals who need a reliable truck for both work and leisure. Whether you’re hauling materials to a construction site or taking the family to Dennis the Menace Park, the F-150, F-250, and F-350 are versatile and dependable choices.

Ford Ranger: The Adventure Seeker’s Dream

Overview

The Ford Ranger is a midsize truck designed for those who crave off-road adventures. It excels on the trails at Hogan Park and effortlessly navigates Midland’s bustling streets.

2024 Ford Ranger in Midland

Key Features

  • Engine: Powered by a 2.3L EcoBoost engine delivering 270 horsepower and 310 lb-ft of torque.
  • Off-Road Capabilities: The available FX4 Off-Road Package includes skid plates, off-road tires, and tuned suspension for rugged terrain.
  • Interior Comfort: Enjoy a comfortable ride with features like dual-zone automatic climate control and premium sound systems.

Ideal For

Outdoor enthusiasts and weekend adventurers who love hiking and camping. The Ranger’s off-road capabilities and compact size make it ideal for exploring tight trails and city streets.

Ford Maverick: The Urban Powerhouse

Overview

The all-new Ford Maverick revolutionizes the compact truck segment with its small footprint and impressive capabilities, making it perfect for city driving.

2024 Ford Maverick in Midland

Key Features

  • Hybrid Powertrain: The standard 2.5L hybrid engine offers excellent fuel efficiency and a smooth ride.
  • Versatility: The FLEXBED system lets you customize the bed for your needs, whether carrying sports gear to Scharbauer Sports Complex or gardening supplies from Lowe’s.
  • Technology: Stay connected with standard Apple CarPlay, Android Auto integration, and FordPass Connect.

Ideal For

City dwellers and young professionals looking for a versatile vehicle for both daily commutes and weekend getaways. The Maverick’s compact size and fuel efficiency make it an excellent everyday choice.

Explore Your Perfect Ford Truck in Midland Today!

Whatever your needs, Ford has a truck that’s right for you. Each model is designed to cater to different lifestyles and requirements, from the robust F-150 to the adventurous Ranger and the versatile Maverick. Visit Rogers Ford in Midland, TX, to explore our extensive inventory and take a test drive. Our expert team is ready to help you find the perfect truck to match your needs.

Ready to discover your next Ford truck? Contact Rogers Ford today, and let us assist you in driving home the truck of your dreams. Whether you’re navigating Midland’s streets or exploring the scenic routes around the Permian Basin, Rogers Ford has the perfect truck for you.

F-150 Pro Trailer Backup Assist

When it comes to handling heavy-duty tasks, the Ford F-150 stands as a true champion. For those who frequently tow trailers, whether for work or leisure, the Pro Trailer Backup Assist feature is a game-changer. This innovative technology makes the often stressful and tricky process of backing up a trailer as easy as turning a knob. Let’s dive into how this feature works and why it’s a must-have for trailer enthusiasts in Midland, Texas.

What is Pro Trailer Backup Assist?

Pro Trailer Backup Assist is an advanced driver-assist feature available on the Ford F-150. It simplifies the process of reversing with a trailer by allowing the driver to control the direction of the trailer using a dashboard-mounted knob. The system handles the steering, adjusting the truck’s front wheels to ensure the trailer moves in the desired direction.

F-150 Pro Trailer Back-up Assist

How Does It Work?

  1. Initial Setup: First, the system needs to be calibrated to your trailer. This involves attaching a checkered sticker to the trailer tongue and following the on-screen prompts to input trailer dimensions. This setup ensures the system understands the specific characteristics of your trailer.
  2. Engage the System: Once setup is complete, engaging Pro Trailer Backup Assist is simple. Shift the truck into reverse, press the Pro Trailer Backup Assist button, and start using the knob on the dashboard.
  3. Control with Confidence: Turn the knob left or right to guide the trailer in the desired direction. The truck’s steering wheel will automatically adjust to follow your commands. This system eliminates the need to counterintuitively turn the steering wheel in the opposite direction, making trailer backing more intuitive and less stressful.

Why Midland Drivers Love It

Pro Trailer Backup Assist is a boon in Midland, where the community thrives on outdoor activities and work often involves heavy equipment. Whether you’re towing a boat to Lake J.B. Thomas for a weekend getaway or hauling equipment to a job site, this feature enhances safety and precision.

F-150 Pro Trailer Back-up Assist

Practical Benefits

  • Ease of Use: Pro Trailer Backup Assist makes you feel like a pro even if you’re a novice at towing. The intuitive knob control simplifies the process, reducing the learning curve.
  • Enhanced Safety: By taking control of the steering, the system minimizes the risk of jackknifing and other common trailer-related accidents. It ensures smoother, more controlled maneuvers, especially useful in crowded areas like parking lots or narrow driveways.
  • Time-Saving: With Pro Trailer Backup Assist, what used to be a time-consuming task becomes quick and efficient. You’ll spend less time struggling with reversing and more time enjoying your journey or focusing on the job at hand.

Real-Life Scenarios in Midland

Imagine you’re heading to the Astound Broadband Stadium for a tailgate party. Navigating the crowded parking lot with a trailer in tow can be daunting. Pro Trailer Backup Assist allows you to effortlessly back into a tight spot, impressing your friends and ensuring you get the best spot without breaking a sweat.

Or perhaps you’re visiting Hogan Park for a family picnic, and you need to back your trailer into a designated spot. With this feature, you can confidently and accurately position your trailer, avoiding obstacles and ensuring everyone’s safety.

Conclusion

The Ford F-150’s Pro Trailer Backup Assist is a perfect blend of technology and practicality, designed to make the lives of trailer-towing drivers more manageable and safer. For Midland residents, this means more time enjoying the diverse local attractions and less time worrying about the complexities of trailer maneuvering. Whether for work or play, the Pro Trailer Backup Assist feature is an invaluable addition to the already impressive Ford F-150.

So next time you plan a trip to Big Sky Drive-In Theatre or transport materials for a project, let the Pro Trailer Backup Assist take the hassle out of your journey, ensuring you arrive easily and confidently. Visit Rogers Ford in Midland to experience this revolutionary feature firsthand and see how it can enhance your driving experience.

Mustang 60th Anniversary

The Ford Mustang, an icon of American automotive excellence, has once again clinched the title of America’s best-selling sports car, a distinction it has proudly held for over a decade. This achievement underscores the Mustang’s enduring appeal, combining performance, style, and the spirit of freedom that resonates with drivers not just in Midland, Texas, but across the globe.

A Decade of Dominance

In 2023, over 59,000 Mustang enthusiasts welcomed a new pony car into their lives, contributing to the nearly one million Mustangs delivered in the past ten years. This monumental success is not confined to the shores of America; the Mustang’s allure spans continents, with drivers in China, Europe, Australia, and South America eagerly anticipating the arrival of the latest model in 2024.

Celebrating 60 Years of Mustang

Mustang 60th Anniversary

To celebrate Mustang’s 60th anniversary, Ford introduces a special Vermillion Red and Ebony Black logo, echoing the original Mustang’s debut at the 1964 World’s Fair. This year, owners of the seventh-generation Mustang will receive an exclusive feature via an ‘Automatic Software Update,’ further cementing the Mustang’s legacy in the automotive world.

The Seventh-Generation Mustang: A New Chapter

The all-new Mustang continues to captivate with its breathtaking design, exhilarating performance, and the unmistakable roar of its engine. Whether it’s the freedom of the convertible or the sleekness of the coupe, the power of the V8, or the efficiency of the turbocharged 4-cylinder, the Mustang offers a range of options to suit every enthusiast’s dream. And with its presence on racing circuits worldwide, the Mustang’s legacy of performance and innovation is undeniable.

Driving a Mustang in Midland

Imagine cruising down Loop 250 or taking a scenic drive to Hogan Park in a vehicle that’s more than just a car—it’s a symbol of passion and progress. The Ford Mustang is perfect for those who demand excellence and exhilaration in every journey. Whether you’re navigating the bustling streets of Midland or exploring the vast landscapes of Texas, the Mustang delivers a driving experience like no other.

Find Your Mustang at Rogers Ford

At Rogers Ford, we’re proud to offer the legendary Ford Mustang among our extensive selection of new and used vehicles. Serving Midland, TX, and the surrounding communities of Odessa, TX, and Big Spring, TX, we’re here to help you find the Mustang that speaks to your spirit of adventure and desire for performance.

Our dedicated team understands the importance of finding the right vehicle to fit your lifestyle and preferences. That’s why we invite you to visit us and explore the latest Mustang models and the rest of our Ford lineup. With Rogers Ford, you’re choosing a dealership that values quality, service, and a commitment to customer satisfaction, embodied in our motto: “Trust Rogers Ford.”

Celebrate the enduring legacy of America’s favorite sports car by making your next Mustang a part of your life. Discover the power, performance, and passion of the Ford Mustang at Rogers Ford, where we’re excited to help you embark on your next automotive adventure.

Best Burgers in Odessa

Odessa, Texas, is a vibrant city known for its rich culture, spirited community, and, surprisingly to some, its mouthwatering burgers. For those of us who appreciate the beauty of a perfectly cooked burger and the thrill of driving a Ford that matches our taste for adventure, combining the two experiences can elevate a simple meal pickup into an unforgettable journey. Whether you’re cruising down E 42nd Street or navigating the bustling corners of JBS Parkway, Odessa’s culinary landscape promises a burger to satisfy every palate.

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Our Favorite Midland Pizza Places - Rogers Ford Blog

Midland, Texas, is not just known for its vibrant community and bustling streets like Loop 250 and Midkiff Road; it’s also home to some of the most delectable pizza joints that can satisfy any craving. Whether you’re a fan of a classic Margherita or something more adventurous, picking up your next pizza order in a new Ford from Rogers Ford ensures you arrive in style and comfort. Let’s dive into our favorite local Midland pizza places, perfect for your next culinary adventure.

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Ford F-150: America's Best-Selling Truck - Rogers Ford Blog

Continuing the Legacy of Excellence 

The Ford F-150, a name synonymous with resilience and reliability, has once again clinched the title of America’s best-selling truck. For an impressive 47 consecutive years, the F-150 has upheld its legacy, a testament to its unparalleled performance, innovation, and customer loyalty. At Rogers Ford in Midland, we’re proud to be a part of this remarkable journey, offering the top-selling F-150 to our community.

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Bronco Raptor and F-150 Raptor R: Conquering the Baja 1000

Ford’s Off-Road Titans Triumph in Baja 1000 

The legendary Baja 1000, a grueling test of endurance and engineering, has witnessed the triumph of Ford’s off-road behemoths: the Bronco Raptor and F-150 Raptor R. These rugged vehicles have proven their mettle, dominating one of the most challenging off-road races in the world. And the good news for adventure enthusiasts in Midland, Texas? Both of these top-of-class champions are available right here at Rogers Ford.

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Experience Winter Wonder in Midland and Odessa with a New Ford

As the cooler air sweeps through the Permian Basin, Midland and Odessa become hubs for vibrant events, and what better way to experience them than in the comfort of a new Ford from Rogers Ford? This 2024 winter, your calendar is set to be bustling with activities, and we’re here to ensure you arrive in style and comfort.

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Ford Super Duty

Redefining Toughness with 21st Century Tech 

Midland, known for its sprawling businesses, scenic drives down Wadley Avenue, and robust community spirit, deserves a truck that’s just as resilient and forward-thinking. The 2023 Ford Super Duty, available now at Rogers Ford, promises Midland’s drivers and businesses the innovative strength they need.

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Midland BBQ Adventure

BBQ Bliss in Midland and Odessa: The Ultimate Guide

From the aroma of mesquite-smoked ribs to the harmonious flavors of brisket and pulled pork, BBQ culture runs deep in Midland and Odessa. When it comes to hitting all the right spots, a reliable Ford vehicle from Rogers Ford ensures you get to enjoy all the BBQ wonders with the whole family in tow.

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