2023 Ford Super Duty: Powering Midland’s Progress with Advanced Tech

Redefining Toughness with 21st Century Tech 

Midland, known for its sprawling businesses, scenic drives down Wadley Avenue, and robust community spirit, deserves a truck that’s just as resilient and forward-thinking. The 2023 Ford Super Duty, available now at Rogers Ford, promises Midland’s drivers and businesses the innovative strength they need.

From Jets to Roads: Head-Up Display 

Taking inspiration from the sophisticated technology of fighter jets, the Super Duty’s Head-Up Display ensures you never miss a beat. Whether you’re navigating the bustling streets near Midland Centennial Plaza or heading out for a weekend trip, vital information is projected on your windshield, keeping your eyes fixed on what’s ahead. With different modes tailored to your drive – whether towing, hauling, or off-roading – you get the information you need, when you need it.

Efficiency and Power: An Unbeatable Combo 

Midland businesses thrive on efficiency and power, two principles embodied by the Super Duty’s engine choices. Whether it’s the 7.3-liter V8 gas engine, boasting 430 hp and 485 lb.-ft. of torque, or the high-output 6.7-liter Power Stroke^® V8 diesel producing 500 hp and 1,200 lb.-ft. of torque, you’re guaranteed best-in-class performance. Whether towing equipment to a construction site or embarking on a family adventure around the Permian Basin, the Super Duty ensures you do so confidently.

Making Towing a Breeze 

Over 90% of heavy-duty pickup owners tow, and the Super Duty understands that. With its industry-first Pro Trailer Hitch Assist, aligning your truck’s hitch ball with a trailer coupler is as simple as pressing a button. Combining the intelligence of machine learning with camera and radar, it takes the hassle out of hitching, making your Midland business operations smoother and more efficient.

Power Onboard: Your Mobile Workspace 

From powering equipment on a jobsite to hosting a tailgate party after a long day’s work, the Super Duty’s Pro Power Onboard has got you covered. Offering 2.0-kilowatts of output, you have all the power you need at your fingertips, ensuring Midland businesses stay agile and adaptable.

Driver-Assist: Confidence in Every Drive 

From Tailgate Down Cameras that assist in easy loading to the Blind Spot Information System ensuring safety even when towing large trailers, the Super Duty is packed with driver-assist features. Every drive, whether it’s through downtown Midland or the open roads of Texas, becomes a breeze.

Staying Connected: The Smart Way 

The modern Midland business owner knows the importance of staying connected. With the Ford Pro™ Intelligence software products, like the Ford Pro™ Telematics, managing your fleet becomes effortless. Plus, with the Super Duty’s embedded 5G modem, you get faster Wi-Fi, mapping, and over-the-air software updates, enhancing your on-the-job experiences.

A New Age of Upfitting 

The Ford Pro Upfit Integration System revolutionizes how you customize your Super Duty, from snowplows to utility cranes. With seamless integration and digital controls accessible from the SYNC^® touchscreen, your vehicle modifications are more efficient and reliable than ever.

Discover the 2023 Ford Super Duty at Rogers Ford 

The 2023 Ford Super Duty is more than just a truck; it’s a testament to the seamless blend of brute strength and cutting-edge technology. As Midland grows and evolves, so does its need for vehicles that can keep up. Whether you’re from Midland, Odessa, Big Spring, or neighboring communities, Rogers Ford is your trusted destination for the latest Ford vehicles. Dive into a world where tradition meets innovation. After all, in the heart of Texas, we always say, “Trust Rogers Ford.”

Tags: new ford trucks, super duty
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