Archive for 'Midland Ford Dealer' Category
When it comes to handling heavy-duty tasks, the Ford F-150 stands as a true champion. For those who frequently tow trailers, whether for work or leisure, the Pro Trailer Backup Assist feature is a game-changer. This innovative technology makes the often stressful and tricky process of backing up a trailer as easy as turning a […]
The Ford Mustang, an icon of American automotive excellence, has once again clinched the title of America’s best-selling sports car, a distinction it has proudly held for over a decade. This achievement underscores the Mustang’s enduring appeal, combining performance, style, and the spirit of freedom that resonates with drivers not just in Midland, Texas, but […]
Continuing the Legacy of Excellence The Ford F-150, a name synonymous with resilience and reliability, has once again clinched the title of America’s best-selling truck. For an impressive 47 consecutive years, the F-150 has upheld its legacy, a testament to its unparalleled performance, innovation, and customer loyalty. At Rogers Ford in Midland, we’re proud to […]
Ford’s Off-Road Titans Triumph in Baja 1000 The legendary Baja 1000, a grueling test of endurance and engineering, has witnessed the triumph of Ford’s off-road behemoths: the Bronco Raptor and F-150 Raptor R. These rugged vehicles have proven their mettle, dominating one of the most challenging off-road races in the world. And the good news […]
Redefining Toughness with 21st Century Tech Midland, known for its sprawling businesses, scenic drives down Wadley Avenue, and robust community spirit, deserves a truck that’s just as resilient and forward-thinking. The 2023 Ford Super Duty, available now at Rogers Ford, promises Midland’s drivers and businesses the innovative strength they need.
Painting the Streets of Midland with a Touch of Sunset When we think of the rich history of Ford, few icons stand out as distinctly as the Ford Bronco. Especially the Ford Free Wheeling trucks, vans, and Broncos of the yesteryears that painted the 1970s with their vivacious charm. This year, Ford unveils the 2024 […]
Are you tired of the stress and frustration that comes with hitching a trailer to your Ford truck? Say goodbye to those struggles with Ford’s all-new Pro Trailer Hitch Assist, an industry-first technology designed to make hitching your trailer as simple as pushing a button.
The Ford F-150 has long been a favorite of truck enthusiasts, and it’s easy to see why. With its combination of rugged durability, impressive towing capacity, and modern features, it’s a true workhorse that can handle just about anything you throw at it. And now, the 2023 Ford F-150 has just won the prestigious Edmunds […]
Because of the rough terrain, off-road riders often swap out factory parts and equipment for highly specialized, fine-tuned accessories specifically made for unpredictable driving conditions. For those just venturing into the hobby, these esoteric parts, materials, and accessories can be intimidating enough to put your off-road riding plans on hold. That’s why Ford has announced […]
Arriving from the factory this fall, new 2023 Fords will be available with state-of-the-art driver assistance features like BlueCrusie and ActiveGlide. Whether you’re going across the country, or just to Odessa, you can drive with comfort and safety with upgrades like hands-free lane changing, as well as updates to make these driver-assist features feel more […]




