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The Ford Mustang, an icon of American automotive excellence, has once again clinched the title of America's best-selling sports car, a distinction it has proudly held for over a decade. This achievement underscores the Mustang's enduring appeal, combining performance, style, and the spirit of freedom that resonates with drivers not just in Midland, Texas, but across the globe. A Decade of Dominance In 2023, over 59,000 Mustang enthusiasts welcomed a new pony car into their lives, contributing to the nearly one million Mustangs delivered in the past ten years. This monumental success is not confined to the shores of America; the Mustang's allure spans continents, with drivers in China, Europe, Australia, and South America eagerly anticipating the arrival of the latest model in 2024. Celebrating 60 Years of Mustang To celebrate Mustang's 60th anniversary, Ford introduces a special Vermillion Red and Ebony Black logo, echoing the original Mustang's debut at the 1964 World's Fair. This year, owners of the seventh-generation Mustang will receive an exclusive feature via an 'Automatic Software Update,' further cementing the Mustang's legacy in the automotive world. The Seventh-Generation Mustang: A New Chapter The all-new Mustang continues to captivate with its breathtaking design, exhilarating performance, and the unmistakable roar of its engine. Whether it's the freedom of the convertible or the sleekness of the coupe, the power of the V8, or the efficiency of the turbocharged 4-cylinder, the Mustang offers a range of options to suit every enthusiast's dream. And with its presence on racing circuits worldwide, the Mustang's legacy of performance and innovation is undeniable. Driving a Mustang in Midland Imagine cruising down Loop 250 or taking a scenic drive to Hogan Park in a vehicle that's more than just a car—it's a symbol of passion and progress. The Ford Mustang is perfect for those who demand excellence and exhilaration in every journey. Whether you're navigating the bustling streets of Midland or exploring the vast landscapes of Texas, the Mustang delivers a driving experience like no other. Find Your Mustang at Rogers Ford At Rogers Ford, we're proud to offer the legendary Ford Mustang among our extensive selection of new and used vehicles. Serving Midland, TX, and the surrounding communities of Odessa, TX, and Big Spring, TX, we're here to help you find the Mustang that speaks to your spirit of adventure and desire for performance. Our dedicated team understands the importance of finding the right vehicle to fit your lifestyle and preferences. That's why we invite you to visit us and explore the latest Mustang models and the rest of our Ford lineup. With Rogers Ford, you're choosing a dealership that values quality, service, and a commitment to customer satisfaction, embodied in our motto: "Trust Rogers Ford." Celebrate the enduring legacy of America's favorite sports car by making your next Mustang a part of your life. Discover the power, performance, and passion of the Ford Mustang at Rogers Ford, where we're excited to help you embark on your next automotive adventure.

Odessa, Texas, is a vibrant city known for its rich culture, spirited community, and, surprisingly to some, its mouthwatering burgers. For those of us who appreciate the beauty of a perfectly cooked burger and the thrill of driving a Ford that matches our taste for adventure, combining the two experiences can elevate a simple meal pickup into an unforgettable journey. Whether you’re cruising down E 42nd Street or navigating the bustling corners of JBS Parkway, Odessa’s culinary landscape promises a burger to satisfy every palate. more Whitehouse Meat Market: A Legacy of Flavor Since its establishment in 1956, Whitehouse Meat Market has been a cornerstone of the Odessa community, offering a blend of high-quality meats and a homely diner experience. This local gem, with its rich history and commitment to freshness, serves up burgers that are nothing short of legendary. Imagine pulling up in your Ford Explorer, the embodiment of robust elegance, to grab a bite of their famous burger, crafted with the finest beef that speaks to the Whitehouse's legacy of quality. It’s not just a meal; it’s a celebration of Odessa’s local flavor and history. Keith's Hamburger Station: A Trip Back in Time At Keith's Hamburger Station, you’re not just getting a burger; you’re stepping into a slice of Odessa's past. With its nostalgic décor and classic American menu, Keith’s offers an experience that transports you to the golden age of diners. Driving there in a Ford Mustang, with its iconic design and powerful performance, complements the timeless appeal of Keith’s. The synergy between a classic American car and a traditional American meal creates a harmonious blend of taste and tradition, making every bite of their savory burgers a journey through time. Bubba's 33: Where Sports and Burgers Meet For the sports enthusiasts among us, Bubba's 33 is the go-to spot in Odessa. It's a place where the excitement of the game meets the satisfaction of a well-made burger. Picture this: you’re discussing the latest game highlights with friends, surrounded by screens and the aroma of grilled burgers, all while knowing your reliable Ford F-150 is parked outside, ready to carry on the adventure. Bubba's 33 offers a vibrant atmosphere where camaraderie and gourmet burgers come together, making it a perfect destination for those who drive a Ford and live with the same intensity they bring to supporting their favorite teams. Trust Rogers Ford for Your Next Vehicle After exploring Odessa’s best burger spots, why not consider making your next burger run in a new Ford from Rogers Ford? Located near Odessa, TX, and serving surrounding communities like Big Spring, TX, Rogers Ford offers a wide selection of new and used Ford vehicles that embody the spirit of adventure and reliability. Whether it’s the robust Ford Explorer, the classic Mustang, or the powerful F-150, there’s a Ford for every burger enthusiast looking to elevate their culinary journeys across Odessa and beyond. Our commitment to excellence and community is summarized in our motto: “Trust Rogers Ford." We’re not just selling cars; we’re offering a gateway to experiences that deepen your connection to Odessa and its rich culinary landscape. With a Ford from Rogers Ford, every drive to pick up a burger becomes an opportunity to create memories, explore your community, and enjoy the ride in a vehicle that matches your taste for adventure and quality. So, next time you’re craving a burger in Odessa, remember that the experience can be about so much more than just the food. It’s about where your Ford can take you, the stories you’ll create along the way, and the joy of supporting local gems that make our community truly special. Trust Rogers Ford to be part of that journey.

Midland, Texas, is not just known for its vibrant community and bustling streets like Loop 250 and Midkiff Road; it's also home to some of the most delectable pizza joints that can satisfy any craving. Whether you're a fan of a classic Margherita or something more adventurous, picking up your next pizza order in a new Ford from Rogers Ford ensures you arrive in style and comfort. Let's dive into our favorite local Midland pizza places, perfect for your next culinary adventure. more Palio's Pizza Café: A Slice of Heaven Nestled in the heart of Midland, Palio's Pizza Café offers a gourmet experience with fresh ingredients and a wide variety of pizzas, from the health-conscious to the meat lovers' paradise. Their commitment to quality and flavor, combined with a cozy atmosphere, makes it a must-visit for families and friends alike. Imagine pulling up in a Ford Mustang Mach-E, grabbing your Quattro Formaggio or the Hawaiian Sunrise, and knowing you're in for a treat. Torino's Pizza Bar: Where Flavor Meets Fun Torino's Pizza Bar is the go-to spot for those who enjoy a lively ambiance alongside their meal. With a menu that boasts unique creations and classic favorites, there's something for everyone. The Torino's Supreme, loaded with every topping you can imagine, is a crowd-pleaser. Picture a Ford F-150 Lightning parked outside, its bed perfect for holding a group order for that game night you've been planning. Luigi's Italian Restaurant: The Taste of Tradition For those who appreciate the authenticity and rich flavors of Italian cuisine, Luigi's Italian Restaurant is a Midland treasure. Offering pizzas that are a blend of traditional recipes and modern twists, Luigi's is ideal for a romantic night out or a family dinner. Driving there in a Ford Explorer, with its spacious interior, means you can bring the whole family along for the journey. Pi Social: Innovation in Every Slice Pi Social is where creativity and pizza come together. This spot is known for its inventive toppings and vibrant atmosphere, making it a hit among the younger crowd and the young at heart. The Hog Pi is a must-try, with its tangy sauce and generous toppings. Arriving in a sleek Ford Edge, you'll set the tone for a dining experience that's as modern and chic as your ride. Embark on a Culinary Journey with Rogers Ford Midland's pizza scene is as diverse as the lineup of vehicles at Rogers Ford. Whether you're cruising down Andrews Highway to Luigi's Italian Restaurant in a luxurious Ford Super Duty, capable of hauling any large order for your next big event, or zipping through the streets of Midland to Palio's Pizza Café in an eco-friendly Ford Mustang Mach-E, Rogers Ford has the perfect vehicle to complement your lifestyle and dining preferences. Rogers Ford: Serving Midland and Beyond At Rogers Ford, we're not just about selling cars; we're about creating experiences. With a wide selection of new Ford models and used vehicles, we cater to the diverse needs of Midland, TX, and surrounding communities like Odessa, TX, and Big Spring, TX. Our commitment to quality, customer service, and community is embodied in our motto: "Trust Rogers Ford." Whether you're embarking on a culinary journey to discover Midland's best pizza places or navigating the daily adventures of life in West Texas, let Rogers Ford be your guide to the perfect vehicle for every occasion.

Continuing the Legacy of Excellence The Ford F-150, a name synonymous with resilience and reliability, has once again clinched the title of America's best-selling truck. For an impressive 47 consecutive years, the F-150 has upheld its legacy, a testament to its unparalleled performance, innovation, and customer loyalty. At Rogers Ford in Midland, we're proud to be a part of this remarkable journey, offering the top-selling F-150 to our community. more Why the F-150 Reigns Supreme The secret to the F-150's enduring success lies in its ability to evolve while maintaining the core qualities that truck owners cherish. With each new model, Ford has seamlessly integrated advanced technology, superior towing and payload capacities, and robust powertrains, ensuring that the F-150 stays ahead of the curve. It's not just a truck; it's a symbol of American craftsmanship and ingenuity. Innovations That Matter to Midland Drivers The latest F-150 models bring features that resonate with the needs and aspirations of drivers in Midland and the surrounding areas. Whether it’s navigating through the bustling streets of Odessa or undertaking heavy-duty work near Big Spring, the F-150 stands out with its adaptability. From its high-strength, military-grade aluminum-alloy body to the cutting-edge infotainment system, the F-150 is designed for both work and leisure. Tough Jobs Made Easy In Midland, where both city life and outdoor adventures coexist, the F-150's versatility is its greatest asset. Be it towing equipment for a project near Rankin Highway or embarking on a weekend getaway to Beal Park, the F-150's impressive towing capabilities, when properly equipped, make it the go-to choice for a variety of tasks and excursions. A Fit for Every Lifestyle At Rogers Ford, we understand that every customer has unique needs. That's why we offer a range of F-150 models, from the ruggedly efficient XL to the luxuriously appointed Limited trim. With various powertrain options, including the eco-conscious PowerBoost™ Hybrid, there’s an F-150 for everyone. Customized for Your Needs Beyond its standard features, the F-150 offers a plethora of customization options. Whether you need the off-road prowess of the FX4 package or the towing enhancements of the Max Trailer Tow Package, we at Rogers Ford are here to tailor your F-150 to your specific requirements. Join the F-150 Family at Rogers Ford Embrace the blend of power, sophistication, and durability that the F-150 offers by visiting Rogers Ford in Midland. Our dedicated team is ready to assist you in exploring the various features and capabilities of this top-selling truck. Test drive the F-150 and experience firsthand why it continues to be America's favorite. Your Trusted Ford Partner At Rogers Ford, we are more than just a dealership; we are a committed partner in your automotive journey. With our extensive selection of new and used Ford vehicles, including the venerable F-150, we cater to the diverse needs of the Midland, Odessa, and Big Spring communities. Trust us, as echoed in our motto, “Trust Rogers Ford,” to provide you with a vehicle that meets your lifestyle and work demands. Visit us today and become a part of the proud lineage of Ford F-150 owners.

Ford's Off-Road Titans Triumph in Baja 1000 The legendary Baja 1000, a grueling test of endurance and engineering, has witnessed the triumph of Ford's off-road behemoths: the Bronco Raptor and F-150 Raptor R. These rugged vehicles have proven their mettle, dominating one of the most challenging off-road races in the world. And the good news for adventure enthusiasts in Midland, Texas? Both of these top-of-class champions are available right here at Rogers Ford. more Bronco Raptor: The Off-Road Champion The Bronco Raptor, designed to tackle the most challenging terrains, has showcased its exceptional capabilities in the Baja 1000. Equipped with a high-output engine, this vehicle is not just about power; it's about smart technology that navigates rough landscapes with precision and agility. Imagine taking the Bronco Raptor for a spin through the rugged trails around Midland, experiencing the same thrill that conquered the Baja deserts. F-150 Raptor R: Unmatched Power and Performance Alongside the Bronco Raptor, the F-150 Raptor R has also stamped its authority in the Baja 1000. This pickup isn't just built for the road; it's crafted for the wild. With its robust frame and advanced suspension system, the F-150 Raptor R can glide over obstacles you might find on Midland's back roads or during an adventurous weekend near Odessa. Why These Victories Matter to Midland Drivers The success of the Bronco Raptor and F-150 Raptor R in the Baja 1000 is not just a testament to Ford's engineering prowess; it's a promise of reliability and performance to our customers in Midland and beyond. Whether navigating the busy streets of Midland, exploring scenic routes near Big Spring, or planning an off-road adventure, these vehicles assure you of a ride that's tested in the toughest conditions. Experience the Thrill at Rogers Ford At Rogers Ford, we are proud to offer these top-of-class performers to our customers. When you visit our dealership, you're not just buying a vehicle; you're embracing a lifestyle of adventure and reliability. The Bronco Raptor and F-150 Raptor R are more than just vehicles; they are your partners in every journey, equipped to handle the unexpected and turn every drive into an adventure. Join the Rogers Ford Family We invite you to visit Rogers Ford in Midland to experience these incredible vehicles firsthand. Our knowledgeable team is here to guide you through every feature, ensuring you find the perfect match for your adventurous spirit. And remember, when you choose Rogers Ford, you're not just a customer; you're part of a community that values trust and excellence, as reflected in our motto: “Trust Rogers Ford.” Explore our new Ford and used car sales for Midland, TX, and the surrounding communities. Whether you're looking for an off-road champion like the Bronco Raptor, a powerful performer like the F-150 Raptor R, or something else from our diverse lineup, we've got you covered. Join us at Rogers Ford, where adventure meets reliability, and discover your next journey on the roads of Midland and beyond.

As the cooler air sweeps through the Permian Basin, Midland and Odessa become hubs for vibrant events, and what better way to experience them than in the comfort of a new Ford from Rogers Ford? This 2024 winter, your calendar is set to be bustling with activities, and we’re here to ensure you arrive in style and comfort. more Dazzle at the Dancing with West Texas Stars Kicking off with a sparkle on January 27th is the 9th annual Dancing with West Texas Stars at The Ector Theatre. Supporting the Crisis Center of West Texas, this event shines a spotlight on the community's efforts to end domestic and sexual violence. Witness local luminaries paired with professional dancers for a night of spectacular performances. And why stop the fun there? Keep the excitement going at the after-party hosted at the adjacent Odessa Marriott Hotel & Conference Center, complete with live music, dinner, and drinks. Picture yourself pulling up in a sleek Ford Explorer, the perfect vehicle for you and your friends to make an entrance. Saddle Up for the Sandhills Stock Show & Rodeo Embrace the Texas spirit from January 3rd - 13th at the Sandhills Stock Show & Rodeo. As the first major rodeo of the year, it’s a tradition that keeps the cowboy culture alive. Browse through a variety of vendors and enjoy the only Junior Livestock Show in Texas featuring exclusively Hereford cattle and Fine Wool Lambs. The whole family can appreciate this heritage event, and there’s no better way to transport everyone than in the spacious Ford Expedition, built for the roads of Midland and beyond. Unleash Your Inner Hero at Permian Basin Comic Con X From March 15th-17th, unleash your fandom at the Permian Basin Comic Con X, hosted at the Midland Horseshoe Arena. With over 100 vendors, celebrity autographs, and cosplay, it's the ultimate gathering for anime and show enthusiasts. Your favorite Ford F-150, with its ample cargo space, is the perfect companion for bringing home memorabilia or transporting your own cosplay creations. Trust Rogers Ford for Your Winter Adventures Each of these events encapsulates the diverse spirit of Midland and Odessa, and Rogers Ford is dedicated to providing the best vehicles to take you there. Whether you're gliding down Loop 250 to The Ector Theatre or navigating the busy parking at the Horseshoe Arena, there’s a Ford to match your lifestyle and needs.Our new Ford and used car sales are tailored for our community in Midland, TX, and the surrounding areas, including Odessa, TX, and Big Spring, TX. We understand the importance of reliability, which is why each vehicle is crafted with care and precision, embodying our motto: “Trust Rogers Ford." This winter, make each event memorable with a vehicle that’s as ready for adventure as you are. Visit us and find out how we can elevate your event-going experience.

Redefining Toughness with 21st Century Tech Midland, known for its sprawling businesses, scenic drives down Wadley Avenue, and robust community spirit, deserves a truck that’s just as resilient and forward-thinking. The 2023 Ford Super Duty, available now at Rogers Ford, promises Midland’s drivers and businesses the innovative strength they need. more From Jets to Roads: Head-Up Display Taking inspiration from the sophisticated technology of fighter jets, the Super Duty’s Head-Up Display ensures you never miss a beat. Whether you're navigating the bustling streets near Midland Centennial Plaza or heading out for a weekend trip, vital information is projected on your windshield, keeping your eyes fixed on what’s ahead. With different modes tailored to your drive – whether towing, hauling, or off-roading – you get the information you need, when you need it. Efficiency and Power: An Unbeatable Combo Midland businesses thrive on efficiency and power, two principles embodied by the Super Duty's engine choices. Whether it's the 7.3-liter V8 gas engine, boasting 430 hp and 485 lb.-ft. of torque, or the high-output 6.7-liter Power Stroke ® V8 diesel producing 500 hp and 1,200 lb.-ft. of torque, you’re guaranteed best-in-class performance. Whether towing equipment to a construction site or embarking on a family adventure around the Permian Basin, the Super Duty ensures you do so confidently. Making Towing a Breeze Over 90% of heavy-duty pickup owners tow, and the Super Duty understands that. With its industry-first Pro Trailer Hitch Assist, aligning your truck’s hitch ball with a trailer coupler is as simple as pressing a button. Combining the intelligence of machine learning with camera and radar, it takes the hassle out of hitching, making your Midland business operations smoother and more efficient. Power Onboard: Your Mobile Workspace From powering equipment on a jobsite to hosting a tailgate party after a long day's work, the Super Duty's Pro Power Onboard has got you covered. Offering 2.0-kilowatts of output, you have all the power you need at your fingertips, ensuring Midland businesses stay agile and adaptable. Driver-Assist: Confidence in Every Drive From Tailgate Down Cameras that assist in easy loading to the Blind Spot Information System ensuring safety even when towing large trailers, the Super Duty is packed with driver-assist features. Every drive, whether it’s through downtown Midland or the open roads of Texas, becomes a breeze. Staying Connected: The Smart Way The modern Midland business owner knows the importance of staying connected. With the Ford Pro™ Intelligence software products, like the Ford Pro™ Telematics, managing your fleet becomes effortless. Plus, with the Super Duty’s embedded 5G modem, you get faster Wi-Fi, mapping, and over-the-air software updates, enhancing your on-the-job experiences. A New Age of Upfitting The Ford Pro Upfit Integration System revolutionizes how you customize your Super Duty, from snowplows to utility cranes. With seamless integration and digital controls accessible from the SYNC ® touchscreen, your vehicle modifications are more efficient and reliable than ever. Discover the 2023 Ford Super Duty at Rogers Ford The 2023 Ford Super Duty is more than just a truck; it's a testament to the seamless blend of brute strength and cutting-edge technology. As Midland grows and evolves, so does its need for vehicles that can keep up. Whether you’re from Midland, Odessa, Big Spring, or neighboring communities, Rogers Ford is your trusted destination for the latest Ford vehicles. Dive into a world where tradition meets innovation. After all, in the heart of Texas, we always say, "Trust Rogers Ford."

BBQ Bliss in Midland and Odessa: The Ultimate Guide From the aroma of mesquite-smoked ribs to the harmonious flavors of brisket and pulled pork, BBQ culture runs deep in Midland and Odessa. When it comes to hitting all the right spots, a reliable Ford vehicle from Rogers Ford ensures you get to enjoy all the BBQ wonders with the whole family in tow. more Tank's Bar-B-Que and Catering: The Classic Taste Located at 401 E Scharbauer Dr, Tank’s promises BBQ that’s as tender as your heart. Whether you’re picking up a pound of ribs or indulging in a BBQ Link Plate, the succulent flavors are guaranteed to win you over. And for the little adventurers? They’re bound to enjoy the hamburger, topped with crispy fries or onion rings. The best part? Getting there is a breeze when driving your spacious Ford SUV, offering ample room for all your takeout boxes and more! Rusty Bucket BBQ And Tavern: Where BBQ Meets Live Music Fancy a twist on a Texas classic? Try the Rusty Bucket’s Brisket Frito Pie here is an explosion of flavors. Their innovative menu goes a notch higher with the Loaded Fries and the Dirty Mac. Pile up the family in your Ford truck, crank up some tunes, and head over to Rusty Bucket for an evening of BBQ, beers, and live music. And for those scenic drives around Midland? Opt for their Tacos, a delightful mix of smoked meat, shredded cheese, and fresh pico de gallo, and explore local landmarks like the Windlands Park or the I-20 Wildlife Preserve. Pachuco's: A BBQ Fusion Wonderland Starting as a food truck dream, Pachuco's has grown into an iconic BBQ joint set in the historic Johnny's Barbecue. While you indulge in their ½ lb Brisket or the Pulled Pork sandwich, don't miss out on their fusion favorites like the Korean inspired dishes and unique burgers. Pack your family into your Ford SUV, take a cruise down Midkiff Road, and make a pitstop at Pachuco's. Every bite here is a testament to Midland's rich culinary heritage and innovation. Why Rogers Ford is Your Perfect BBQ Adventure Partner At Rogers Ford, we understand the pride and joy of taking your family on a delightful BBQ journey across Midland, TX, and surrounding communities like Odessa and Big Spring. Whether you're looking for a rugged Ford F-150 that complements your adventurous spirit or a comfortable SUV that ensures every family member travels in style, our extensive range of new and used cars caters to all your needs. Trust Rogers Ford In the heart of Texas, where BBQ reigns supreme and family outings are sacred, we, at Rogers Ford, promise vehicles that live up to every challenge. When you're planning your next BBQ outing, remember: Trust Rogers Ford for a ride that complements your passion and journey.

Painting the Streets of Midland with a Touch of Sunset When we think of the rich history of Ford, few icons stand out as distinctly as the Ford Bronco. Especially the Ford Free Wheeling trucks, vans, and Broncos of the yesteryears that painted the 1970s with their vivacious charm. This year, Ford unveils the 2024 Bronco Sport Free Wheeling special edition, reviving that iconic spirit and pairing it with modern design elements that are set to turn heads on Midland’s Wadley Avenue. more Nostalgia Meets Modernity: The Bronco Sport Free Wheeling Edition At the heart of this special edition is a tribute to the 1970s Free Wheeling package. The sunset-inspired reflective graphics – a captivating blend of red, orange, yellow, and silver – find their place gracefully on the body, liftgate, and hood of the Bronco. Can't you just picture this vivid display cruising down Loop 250 or parking at the Hogan Park Golf Course, drawing envious glances? The exterior isn’t all about retro touches. The Bronco Sport Free Wheeling edition comes with a sleek silver-painted grille featuring a two-tone Bronco badge, and a modified lower front end insert. But what steals the show? The high-gloss black 17-inch wheels with vivacious red accents, and a Shadow Black roof - a true blend of old-school and modern flair. Step inside, and Midland’s adventurers are greeted with an interior that screams sophistication. From the Black Onyx and Dark Space Grey finish to the sunset-colored seat inserts and ombre stitching, every detail has been designed with a nod to the Bronco's heritage while ensuring contemporary comfort for those long drives to Odessa or Big Spring. For the Midnight Mavericks: The Black Appearance Package If you lean more towards the starry nights of West Texas than the vibrant sunsets, the Black Appearance Package for the Bronco Sport Big Bend is your call. Inspired by the clear night skies of our vast Texan landscapes, this package boasts a Carbon Black grille with two-tone Bronco lettering and Matte Black 17-inch wheels. The dark elegance extends with the Matte Black hood graphics and a Shadow Black painted roof. Inside, it's all about the bold – with Sport Contour seats and a black bucking Bronco badge on the airbag cover. This ensemble is sure to make a statement from Haley Heights to Loma Linda. Your Adventure Companion in Midland and Beyond Midland's roads, be it Garfield Street or the stretches leading to neighboring Odessa and Big Spring, are set to witness the fusion of classic Ford heritage and modern design. As the wildflowers bloom across the Texan plains, it’s time to bring home a ride that complements the spirit of Midland - adventurous, rooted, and always forward-looking. Rogers Ford: At the Heart of Midland’s Automotive Needs At Rogers Ford, our commitment to Midland, TX, and surrounding communities is unwavering. Whether you're in the market for a brand new Ford or a trusty pre-owned vehicle, our team is dedicated to ensuring you drive away with the perfect match. With a legacy built on trust and customer satisfaction, Rogers Ford is always the right choice. So, gear up, Midland! The streets are calling, and there’s a new Bronco in town.

Setting off on a scenic drive around Midland, TX, in your newly acquired Ford or quality used vehicle from Rogers Ford is the perfect way to familiarize yourself with its capabilities and appreciate the natural beauty of our area. Here are a few routes worth considering for your next driving adventure. more Unlock the Splendor of West Texas on State Highway 349 State Highway 349, is a beautiful route that stretches between Midland and Lamesa. As you cruise along in your used Ford SUV, the road unwinds amidst rolling hills and a captivating landscape. Experience the open expanse of West Texas in the comfort and reliability of your vehicle, letting the charm of the surroundings wash over you. A Mesmerizing Journey along Farm to Market Road 1788 Farm to Market Road 1788 is a delightful sojourn that takes you from the hustle and bustle of Midland to the quietude of the countryside. It’s an ideal route for your rugged used truck, navigating you through the rustic charm of the rural scenery. Watch for aircraft from your Explorer, Edge, or Expedition while passing Midland International Air & Space Port. The Historic Route of U.S. Highway 385 Travel back in time as you drive down U.S. Highway 385. Connecting Seminole to Fort Stockton, this route takes you through the heart of the oil fields that shaped the region’s history. In your sturdy used car, visit the Petroleum Museum to understand Midland's rich oil heritage. The highway also offers views of flatlands and cotton fields, a visual treat that is uniquely Texan. Savor the Sights of Midland via Loop 250 Loop 250 offers an encapsulated view of the city of Midland. In your comfortable used SUV, explore the city's major attractions, including the Wagner Noel Performing Arts Center, the Sibley Nature Center, and the Midland Park Mall. The road lets you witness the urban delights of Midland while enjoying the luxury of your Ford SUV. The joy of exploring these routes is amplified by the comfort, power, and reliability of a used vehicle from Rogers Ford. We pride ourselves on providing the latest from Ford and quality used cars, trucks, and SUVs that are just perfect for these scenic drives and everyday commute in Midland and Odessa. At Rogers Ford, we offer an extensive range of new Ford vehicles and a carefully curated selection of used vehicles. Our team is committed to delivering an excellent customer experience, whether you're purchasing a vehicle or visiting us for routine maintenance. Remember, your journey in Midland and Odessa starts with us. When you're looking for an automotive partner who values your trust above all, think of Rogers Ford. After all, our motto is, "Trust Rogers Ford." We look forward to being a part of your driving adventures in West Texas.

Greetings from Rogers Ford, your trusted home for automotive excellence in Midland, Texas. We're just as thrilled as you are to welcome a summer full of vibrant community events in our beloved Midland and Odessa. Here's a look at two exciting happenings coming our way. more Tall City Blues Fest: Downtown Midland's Signature Event Are you craving soulful tunes, engaging workshops, and a vibrant community atmosphere? Mark your calendars for September 23, 2023. Midland's very own Old Lumberyard at The Destination Midland is set to host the renowned Tall City Blues Fest. Known for showcasing award-winning talent, this original American music festival is the place to immerse yourself in the vibrant blues scene. Enjoy live performances that set the stage for magical moments of musical ecstasy. But it's not just about the music. A silent auction and educational workshops add layers of excitement and engagement, making the festival an all-around immersive experience. So whether you're a die-hard blues fan or simply enjoy great music and community spirit, this festival is a must-visit. Just imagine driving to the event in your shiny new Ford Mustang from Rogers Ford. Trust us; you'll turn heads even before the music starts! AIRSHO 2023: An Unforgettable Aerial Extravaganza If high-flying action is more your speed, get ready for AIRSHO 2023. Celebrating its 32nd anniversary, this annual spectacle is scheduled for September 9 & 10, 2023 at Midland International Air & Space Port. Hosted by the Commemorative Air Force High Sky Wing, AIRSHO offers one of the most impressive displays of vintage military aircraft and civilian aerobatic performers. Doors open at 9:00 AM with aerial performances starting at 11:30 AM and concluding at 3:00 PM. Prepare to be enthralled as licensed pyrotechnic groups shake the ground with simulated bombing raids, strafing runs, and the infamous "wall of fire." It's an opportunity to see history come alive like never before. This year, as a thank you for years of community support, AIRSHO is offering reduced ticket prices! Grab your tickets online: $10 for ages 14 & up, $5 for ages 6-13, and free for children 5 & under. Upgrades to Fighter Squadron Chalet, Flight Line Chalet seating, and VIP Parking are available for an additional charge. So pack up the family in your roomy Ford Explorer from Rogers Ford, and get set for an unforgettable day of aerial feats and historical reflection. At Rogers Ford, we're excited to celebrate these summer events alongside you. Remember, "Trust Rogers Ford" for your automotive needs as we continue to revel in the rich culture and community of Midland and Odessa. Enjoy your summer!

Are you tired of the stress and frustration that comes with hitching a trailer to your Ford truck? Say goodbye to those struggles with Ford's all-new Pro Trailer Hitch Assist, an industry-first technology designed to make hitching your trailer as simple as pushing a button. more Artificial Intelligence to Simplify Hitching Available exclusively for Ford F-Series trucks, the Pro Trailer Hitch Assist uses sophisticated artificial intelligence, including computer vision and machine learning, to automatically back up and align your truck's hitch ball with the trailer coupler. Ford's in-house team secured 60 patents while developing this cutting-edge technology that controls the truck's speed, steering, and braking to ensure perfect alignment. How Pro Trailer Hitch Assist Works Using the rear camera and corner radars, Pro Trailer Hitch Assist aligns the hitch with the trailer coupler while simultaneously controlling the truck’s speed, steering, and braking to stop at the right place. This innovative feature is now available for the F-150, F-150 Lightning, and the all-new F-Series Super Duty. Operating Pro Trailer Hitch Assist is simple. The customer just needs to push and hold a button while monitoring progress on the truck’s large center screen display. The advanced machine learning technology detects the hitch ball, trailer, and coupler at distances of up to approximately 20 feet. Time-Saving and Confidence-Boosting Technology This new hitch assist technology not only saves time but also boosts your confidence when hitching a trailer. Even towing experts can benefit from reduced time lost to maneuvering mistakes. Additionally, future trailer image data can be used to improve the system over time through Ford Power-Up software updates. Ford's Trailer Towing Technology Leadership Pro Trailer Hitch Assist joins a suite of driver-assist technologies already available for the F-Series, such as Pro Trailer Backup Assist, Onboard Scales, and Smart Hitch. These features work together to provide customers with an easier, safer, and more efficient towing experience. Trust Rogers Ford for Your Towing Needs At Rogers Ford, we're proud to offer Ford F-Series trucks equipped with Pro Trailer Hitch Assist technology to make your trailer hitching experience stress-free. We provide new Ford cars, trucks, and SUVs, as well as quality used vehicles to cater to your needs. Visit our dealership for auto leasing or financing options, and trust our expert team for all your auto service needs in Midland, TX.