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When it comes to handling heavy-duty tasks, the Ford F-150 stands as a true champion. For those who frequently tow trailers, whether for work or leisure, the Pro Trailer Backup Assist feature is a game-changer. This innovative technology makes the often stressful and tricky process of backing up a trailer as easy as turning a knob. Let's dive into how this feature works and why it's a must-have for trailer enthusiasts in Midland, Texas. What is Pro Trailer Backup Assist? Pro Trailer Backup Assist is an advanced driver-assist feature available on the Ford F-150. It simplifies the process of reversing with a trailer by allowing the driver to control the direction of the trailer using a dashboard-mounted knob. The system handles the steering, adjusting the truck's front wheels to ensure the trailer moves in the desired direction. How Does It Work? Initial Setup: First, the system needs to be calibrated to your trailer. This involves attaching a checkered sticker to the trailer tongue and following the on-screen prompts to input trailer dimensions. This setup ensures the system understands the specific characteristics of your trailer. Engage the System: Once setup is complete, engaging Pro Trailer Backup Assist is simple. Shift the truck into reverse, press the Pro Trailer Backup Assist button, and start using the knob on the dashboard. Control with Confidence: Turn the knob left or right to guide the trailer in the desired direction. The truck's steering wheel will automatically adjust to follow your commands. This system eliminates the need to counterintuitively turn the steering wheel in the opposite direction, making trailer backing more intuitive and less stressful. Why Midland Drivers Love It Pro Trailer Backup Assist is a boon in Midland, where the community thrives on outdoor activities and work often involves heavy equipment. Whether you're towing a boat to Lake J.B. Thomas for a weekend getaway or hauling equipment to a job site, this feature enhances safety and precision. Practical Benefits Ease of Use: Pro Trailer Backup Assist makes you feel like a pro even if you're a novice at towing. The intuitive knob control simplifies the process, reducing the learning curve. Enhanced Safety: By taking control of the steering, the system minimizes the risk of jackknifing and other common trailer-related accidents. It ensures smoother, more controlled maneuvers, especially useful in crowded areas like parking lots or narrow driveways. Time-Saving: With Pro Trailer Backup Assist, what used to be a time-consuming task becomes quick and efficient. You'll spend less time struggling with reversing and more time enjoying your journey or focusing on the job at hand. Real-Life Scenarios in Midland Imagine you're heading to the Astound Broadband Stadium for a tailgate party. Navigating the crowded parking lot with a trailer in tow can be daunting. Pro Trailer Backup Assist allows you to effortlessly back into a tight spot, impressing your friends and ensuring you get the best spot without breaking a sweat. Or perhaps you're visiting Hogan Park for a family picnic, and you need to back your trailer into a designated spot. With this feature, you can confidently and accurately position your trailer, avoiding obstacles and ensuring everyone's safety. Conclusion The Ford F-150's Pro Trailer Backup Assist is a perfect blend of technology and practicality, designed to make the lives of trailer-towing drivers more manageable and safer. For Midland residents, this means more time enjoying the diverse local attractions and less time worrying about the complexities of trailer maneuvering. Whether for work or play, the Pro Trailer Backup Assist feature is an invaluable addition to the already impressive Ford F-150. So next time you plan a trip to Big Sky Drive-In Theatre or transport materials for a project, let the Pro Trailer Backup Assist take the hassle out of your journey, ensuring you arrive easily and confidently. Visit Rogers Ford in Midland to experience this revolutionary feature firsthand and see how it can enhance your driving experience.

The Ford Mustang, an icon of American automotive excellence, has once again clinched the title of America's best-selling sports car, a distinction it has proudly held for over a decade. This achievement underscores the Mustang's enduring appeal, combining performance, style, and the spirit of freedom that resonates with drivers not just in Midland, Texas, but across the globe. A Decade of Dominance In 2023, over 59,000 Mustang enthusiasts welcomed a new pony car into their lives, contributing to the nearly one million Mustangs delivered in the past ten years. This monumental success is not confined to the shores of America; the Mustang's allure spans continents, with drivers in China, Europe, Australia, and South America eagerly anticipating the arrival of the latest model in 2024. Celebrating 60 Years of Mustang To celebrate Mustang's 60th anniversary, Ford introduces a special Vermillion Red and Ebony Black logo, echoing the original Mustang's debut at the 1964 World's Fair. This year, owners of the seventh-generation Mustang will receive an exclusive feature via an 'Automatic Software Update,' further cementing the Mustang's legacy in the automotive world. The Seventh-Generation Mustang: A New Chapter The all-new Mustang continues to captivate with its breathtaking design, exhilarating performance, and the unmistakable roar of its engine. Whether it's the freedom of the convertible or the sleekness of the coupe, the power of the V8, or the efficiency of the turbocharged 4-cylinder, the Mustang offers a range of options to suit every enthusiast's dream. And with its presence on racing circuits worldwide, the Mustang's legacy of performance and innovation is undeniable. Driving a Mustang in Midland Imagine cruising down Loop 250 or taking a scenic drive to Hogan Park in a vehicle that's more than just a car—it's a symbol of passion and progress. The Ford Mustang is perfect for those who demand excellence and exhilaration in every journey. Whether you're navigating the bustling streets of Midland or exploring the vast landscapes of Texas, the Mustang delivers a driving experience like no other. Find Your Mustang at Rogers Ford At Rogers Ford, we're proud to offer the legendary Ford Mustang among our extensive selection of new and used vehicles. Serving Midland, TX, and the surrounding communities of Odessa, TX, and Big Spring, TX, we're here to help you find the Mustang that speaks to your spirit of adventure and desire for performance. Our dedicated team understands the importance of finding the right vehicle to fit your lifestyle and preferences. That's why we invite you to visit us and explore the latest Mustang models and the rest of our Ford lineup. With Rogers Ford, you're choosing a dealership that values quality, service, and a commitment to customer satisfaction, embodied in our motto: "Trust Rogers Ford." Celebrate the enduring legacy of America's favorite sports car by making your next Mustang a part of your life. Discover the power, performance, and passion of the Ford Mustang at Rogers Ford, where we're excited to help you embark on your next automotive adventure.

Continuing the Legacy of Excellence The Ford F-150, a name synonymous with resilience and reliability, has once again clinched the title of America's best-selling truck. For an impressive 47 consecutive years, the F-150 has upheld its legacy, a testament to its unparalleled performance, innovation, and customer loyalty. At Rogers Ford in Midland, we're proud to be a part of this remarkable journey, offering the top-selling F-150 to our community. more Why the F-150 Reigns Supreme The secret to the F-150's enduring success lies in its ability to evolve while maintaining the core qualities that truck owners cherish. With each new model, Ford has seamlessly integrated advanced technology, superior towing and payload capacities, and robust powertrains, ensuring that the F-150 stays ahead of the curve. It's not just a truck; it's a symbol of American craftsmanship and ingenuity. Innovations That Matter to Midland Drivers The latest F-150 models bring features that resonate with the needs and aspirations of drivers in Midland and the surrounding areas. Whether it’s navigating through the bustling streets of Odessa or undertaking heavy-duty work near Big Spring, the F-150 stands out with its adaptability. From its high-strength, military-grade aluminum-alloy body to the cutting-edge infotainment system, the F-150 is designed for both work and leisure. Tough Jobs Made Easy In Midland, where both city life and outdoor adventures coexist, the F-150's versatility is its greatest asset. Be it towing equipment for a project near Rankin Highway or embarking on a weekend getaway to Beal Park, the F-150's impressive towing capabilities, when properly equipped, make it the go-to choice for a variety of tasks and excursions. A Fit for Every Lifestyle At Rogers Ford, we understand that every customer has unique needs. That's why we offer a range of F-150 models, from the ruggedly efficient XL to the luxuriously appointed Limited trim. With various powertrain options, including the eco-conscious PowerBoost™ Hybrid, there’s an F-150 for everyone. Customized for Your Needs Beyond its standard features, the F-150 offers a plethora of customization options. Whether you need the off-road prowess of the FX4 package or the towing enhancements of the Max Trailer Tow Package, we at Rogers Ford are here to tailor your F-150 to your specific requirements. Join the F-150 Family at Rogers Ford Embrace the blend of power, sophistication, and durability that the F-150 offers by visiting Rogers Ford in Midland. Our dedicated team is ready to assist you in exploring the various features and capabilities of this top-selling truck. Test drive the F-150 and experience firsthand why it continues to be America's favorite. Your Trusted Ford Partner At Rogers Ford, we are more than just a dealership; we are a committed partner in your automotive journey. With our extensive selection of new and used Ford vehicles, including the venerable F-150, we cater to the diverse needs of the Midland, Odessa, and Big Spring communities. Trust us, as echoed in our motto, “Trust Rogers Ford,” to provide you with a vehicle that meets your lifestyle and work demands. Visit us today and become a part of the proud lineage of Ford F-150 owners.

Ford's Off-Road Titans Triumph in Baja 1000 The legendary Baja 1000, a grueling test of endurance and engineering, has witnessed the triumph of Ford's off-road behemoths: the Bronco Raptor and F-150 Raptor R. These rugged vehicles have proven their mettle, dominating one of the most challenging off-road races in the world. And the good news for adventure enthusiasts in Midland, Texas? Both of these top-of-class champions are available right here at Rogers Ford. more Bronco Raptor: The Off-Road Champion The Bronco Raptor, designed to tackle the most challenging terrains, has showcased its exceptional capabilities in the Baja 1000. Equipped with a high-output engine, this vehicle is not just about power; it's about smart technology that navigates rough landscapes with precision and agility. Imagine taking the Bronco Raptor for a spin through the rugged trails around Midland, experiencing the same thrill that conquered the Baja deserts. F-150 Raptor R: Unmatched Power and Performance Alongside the Bronco Raptor, the F-150 Raptor R has also stamped its authority in the Baja 1000. This pickup isn't just built for the road; it's crafted for the wild. With its robust frame and advanced suspension system, the F-150 Raptor R can glide over obstacles you might find on Midland's back roads or during an adventurous weekend near Odessa. Why These Victories Matter to Midland Drivers The success of the Bronco Raptor and F-150 Raptor R in the Baja 1000 is not just a testament to Ford's engineering prowess; it's a promise of reliability and performance to our customers in Midland and beyond. Whether navigating the busy streets of Midland, exploring scenic routes near Big Spring, or planning an off-road adventure, these vehicles assure you of a ride that's tested in the toughest conditions. Experience the Thrill at Rogers Ford At Rogers Ford, we are proud to offer these top-of-class performers to our customers. When you visit our dealership, you're not just buying a vehicle; you're embracing a lifestyle of adventure and reliability. The Bronco Raptor and F-150 Raptor R are more than just vehicles; they are your partners in every journey, equipped to handle the unexpected and turn every drive into an adventure. Join the Rogers Ford Family We invite you to visit Rogers Ford in Midland to experience these incredible vehicles firsthand. Our knowledgeable team is here to guide you through every feature, ensuring you find the perfect match for your adventurous spirit. And remember, when you choose Rogers Ford, you're not just a customer; you're part of a community that values trust and excellence, as reflected in our motto: “Trust Rogers Ford.” Explore our new Ford and used car sales for Midland, TX, and the surrounding communities. Whether you're looking for an off-road champion like the Bronco Raptor, a powerful performer like the F-150 Raptor R, or something else from our diverse lineup, we've got you covered. Join us at Rogers Ford, where adventure meets reliability, and discover your next journey on the roads of Midland and beyond.

Redefining Toughness with 21st Century Tech Midland, known for its sprawling businesses, scenic drives down Wadley Avenue, and robust community spirit, deserves a truck that’s just as resilient and forward-thinking. The 2023 Ford Super Duty, available now at Rogers Ford, promises Midland’s drivers and businesses the innovative strength they need. more From Jets to Roads: Head-Up Display Taking inspiration from the sophisticated technology of fighter jets, the Super Duty’s Head-Up Display ensures you never miss a beat. Whether you're navigating the bustling streets near Midland Centennial Plaza or heading out for a weekend trip, vital information is projected on your windshield, keeping your eyes fixed on what’s ahead. With different modes tailored to your drive – whether towing, hauling, or off-roading – you get the information you need, when you need it. Efficiency and Power: An Unbeatable Combo Midland businesses thrive on efficiency and power, two principles embodied by the Super Duty's engine choices. Whether it's the 7.3-liter V8 gas engine, boasting 430 hp and 485 lb.-ft. of torque, or the high-output 6.7-liter Power Stroke ® V8 diesel producing 500 hp and 1,200 lb.-ft. of torque, you’re guaranteed best-in-class performance. Whether towing equipment to a construction site or embarking on a family adventure around the Permian Basin, the Super Duty ensures you do so confidently. Making Towing a Breeze Over 90% of heavy-duty pickup owners tow, and the Super Duty understands that. With its industry-first Pro Trailer Hitch Assist, aligning your truck’s hitch ball with a trailer coupler is as simple as pressing a button. Combining the intelligence of machine learning with camera and radar, it takes the hassle out of hitching, making your Midland business operations smoother and more efficient. Power Onboard: Your Mobile Workspace From powering equipment on a jobsite to hosting a tailgate party after a long day's work, the Super Duty's Pro Power Onboard has got you covered. Offering 2.0-kilowatts of output, you have all the power you need at your fingertips, ensuring Midland businesses stay agile and adaptable. Driver-Assist: Confidence in Every Drive From Tailgate Down Cameras that assist in easy loading to the Blind Spot Information System ensuring safety even when towing large trailers, the Super Duty is packed with driver-assist features. Every drive, whether it’s through downtown Midland or the open roads of Texas, becomes a breeze. Staying Connected: The Smart Way The modern Midland business owner knows the importance of staying connected. With the Ford Pro™ Intelligence software products, like the Ford Pro™ Telematics, managing your fleet becomes effortless. Plus, with the Super Duty’s embedded 5G modem, you get faster Wi-Fi, mapping, and over-the-air software updates, enhancing your on-the-job experiences. A New Age of Upfitting The Ford Pro Upfit Integration System revolutionizes how you customize your Super Duty, from snowplows to utility cranes. With seamless integration and digital controls accessible from the SYNC ® touchscreen, your vehicle modifications are more efficient and reliable than ever. Discover the 2023 Ford Super Duty at Rogers Ford The 2023 Ford Super Duty is more than just a truck; it's a testament to the seamless blend of brute strength and cutting-edge technology. As Midland grows and evolves, so does its need for vehicles that can keep up. Whether you’re from Midland, Odessa, Big Spring, or neighboring communities, Rogers Ford is your trusted destination for the latest Ford vehicles. Dive into a world where tradition meets innovation. After all, in the heart of Texas, we always say, "Trust Rogers Ford."

Painting the Streets of Midland with a Touch of Sunset When we think of the rich history of Ford, few icons stand out as distinctly as the Ford Bronco. Especially the Ford Free Wheeling trucks, vans, and Broncos of the yesteryears that painted the 1970s with their vivacious charm. This year, Ford unveils the 2024 Bronco Sport Free Wheeling special edition, reviving that iconic spirit and pairing it with modern design elements that are set to turn heads on Midland’s Wadley Avenue. more Nostalgia Meets Modernity: The Bronco Sport Free Wheeling Edition At the heart of this special edition is a tribute to the 1970s Free Wheeling package. The sunset-inspired reflective graphics – a captivating blend of red, orange, yellow, and silver – find their place gracefully on the body, liftgate, and hood of the Bronco. Can't you just picture this vivid display cruising down Loop 250 or parking at the Hogan Park Golf Course, drawing envious glances? The exterior isn’t all about retro touches. The Bronco Sport Free Wheeling edition comes with a sleek silver-painted grille featuring a two-tone Bronco badge, and a modified lower front end insert. But what steals the show? The high-gloss black 17-inch wheels with vivacious red accents, and a Shadow Black roof - a true blend of old-school and modern flair. Step inside, and Midland’s adventurers are greeted with an interior that screams sophistication. From the Black Onyx and Dark Space Grey finish to the sunset-colored seat inserts and ombre stitching, every detail has been designed with a nod to the Bronco's heritage while ensuring contemporary comfort for those long drives to Odessa or Big Spring. For the Midnight Mavericks: The Black Appearance Package If you lean more towards the starry nights of West Texas than the vibrant sunsets, the Black Appearance Package for the Bronco Sport Big Bend is your call. Inspired by the clear night skies of our vast Texan landscapes, this package boasts a Carbon Black grille with two-tone Bronco lettering and Matte Black 17-inch wheels. The dark elegance extends with the Matte Black hood graphics and a Shadow Black painted roof. Inside, it's all about the bold – with Sport Contour seats and a black bucking Bronco badge on the airbag cover. This ensemble is sure to make a statement from Haley Heights to Loma Linda. Your Adventure Companion in Midland and Beyond Midland's roads, be it Garfield Street or the stretches leading to neighboring Odessa and Big Spring, are set to witness the fusion of classic Ford heritage and modern design. As the wildflowers bloom across the Texan plains, it’s time to bring home a ride that complements the spirit of Midland - adventurous, rooted, and always forward-looking. Rogers Ford: At the Heart of Midland’s Automotive Needs At Rogers Ford, our commitment to Midland, TX, and surrounding communities is unwavering. Whether you're in the market for a brand new Ford or a trusty pre-owned vehicle, our team is dedicated to ensuring you drive away with the perfect match. With a legacy built on trust and customer satisfaction, Rogers Ford is always the right choice. So, gear up, Midland! The streets are calling, and there’s a new Bronco in town.

Are you tired of the stress and frustration that comes with hitching a trailer to your Ford truck? Say goodbye to those struggles with Ford's all-new Pro Trailer Hitch Assist, an industry-first technology designed to make hitching your trailer as simple as pushing a button. more Artificial Intelligence to Simplify Hitching Available exclusively for Ford F-Series trucks, the Pro Trailer Hitch Assist uses sophisticated artificial intelligence, including computer vision and machine learning, to automatically back up and align your truck's hitch ball with the trailer coupler. Ford's in-house team secured 60 patents while developing this cutting-edge technology that controls the truck's speed, steering, and braking to ensure perfect alignment. How Pro Trailer Hitch Assist Works Using the rear camera and corner radars, Pro Trailer Hitch Assist aligns the hitch with the trailer coupler while simultaneously controlling the truck’s speed, steering, and braking to stop at the right place. This innovative feature is now available for the F-150, F-150 Lightning, and the all-new F-Series Super Duty. Operating Pro Trailer Hitch Assist is simple. The customer just needs to push and hold a button while monitoring progress on the truck’s large center screen display. The advanced machine learning technology detects the hitch ball, trailer, and coupler at distances of up to approximately 20 feet. Time-Saving and Confidence-Boosting Technology This new hitch assist technology not only saves time but also boosts your confidence when hitching a trailer. Even towing experts can benefit from reduced time lost to maneuvering mistakes. Additionally, future trailer image data can be used to improve the system over time through Ford Power-Up software updates. Ford's Trailer Towing Technology Leadership Pro Trailer Hitch Assist joins a suite of driver-assist technologies already available for the F-Series, such as Pro Trailer Backup Assist, Onboard Scales, and Smart Hitch. These features work together to provide customers with an easier, safer, and more efficient towing experience. Trust Rogers Ford for Your Towing Needs At Rogers Ford, we're proud to offer Ford F-Series trucks equipped with Pro Trailer Hitch Assist technology to make your trailer hitching experience stress-free. We provide new Ford cars, trucks, and SUVs, as well as quality used vehicles to cater to your needs. Visit our dealership for auto leasing or financing options, and trust our expert team for all your auto service needs in Midland, TX.

The Ford F-150 has long been a favorite of truck enthusiasts, and it's easy to see why. With its combination of rugged durability, impressive towing capacity, and modern features, it's a true workhorse that can handle just about anything you throw at it. And now, the 2023 Ford F-150 has just won the prestigious Edmunds Award for Best Truck of the Year, cementing its position as one of the top vehicles on the market. more So, what makes the 2023 Ford F-150 such a standout vehicle? Let's take a closer look at some of its features and innovations. Award-Winning Performance First and foremost, the 2023 Ford F-150 boasts impressive towing capabilities, with a maximum towing capacity of up to 14,000 pounds. This makes it an excellent choice for anyone who needs to haul heavy equipment, boats, or trailers. Additionally, the F-150 features a range of different engines to choose from, including a hybrid option that offers impressive fuel efficiency without sacrificing power. But the F-150 isn't just a workhorse - it's also packed with modern technology and features that make it a pleasure to drive. The interior is spacious and comfortable, with plenty of legroom and high-quality materials. The truck also features a range of driver-assistance features, including automatic emergency braking and adaptive cruise control, that make it easier and safer to drive. Sustainability for the Future Finally, the 2023 Ford F-150 stands out for its commitment to sustainability. The hybrid engine option offers impressive fuel efficiency, and the truck also features a range of eco-friendly materials, including seats made from recycled plastic bottles. Ford has also made a commitment to reducing waste and emissions throughout the manufacturing process, making the F-150 a great choice for environmentally-conscious consumers. Find Your Award-Winning Ford F-150 at Rogers Ford All in all, it's easy to see why the 2023 Ford F-150 was named Best Truck of the Year by Edmunds. Whether you're looking for a workhorse that can handle heavy loads or a comfortable and feature-packed vehicle for everyday driving, the F-150 delivers. So if you're in the market for a new truck, be sure to check out the latest offerings of new trucks and SUVs from Rogers Ford. Always the right choice!

Because of the rough terrain, off-road riders often swap out factory parts and equipment for highly specialized, fine-tuned accessories specifically made for unpredictable driving conditions. For those just venturing into the hobby, these esoteric parts, materials, and accessories can be intimidating enough to put your off-road riding plans on hold. That’s why Ford has announced the unveiling of the all-new, off-road ready F-150 Rattler. Great for beginner off-road riders, the Rattler trim comes ready to ride right out of the factory. Equipped with durable parts and uniquely-designed features, we’ll walk you through everything you need to know about the new 2023 Ford F-150 Rattler. more Pricing While many off-road packages can often come with a hefty price tag, Ford makes it clear that the 2023 Rattler will be affordable for the average off-road thrillseeker. Additionally, the Rattler trim level sits nicely between other off-road trims offered by Ford such as the FX4 Off-Road Package, and higher trim levels like the Tremor and Raptor. Coming in at just over $400 higher than the FX4 trim, the more versatile Rattler is priced at a retail value of $1,450. Features When lined up against lower-level trims, the F-150 Rattler instantly stands out. For example, the 2023 Rattler trim comes standard with dual exhaust with black exhaust tips, as well as 18-inch, dark-painted wheels with heavy-duty all-terrain tires. Other upgrades can be seen throughout the vehicle including fog lamps, privacy glass, an electronic rear window defroster, and a Rattler box-side decal. Performance Under the frame, the Rattler trim offers upgraded shock absorbers, rear shocks, front differential, skid plate, and transfer case. Ford also offers 3 different engine options for the Rattler trim such as the 5.0 V8 Coyote, 3.5L V6 EcoBoost, or 3.5L V6 PowerBoost. The Ford F-150 Rattler also comes standard with off-road specific driving modes like Rock Crawl and Hill Descent. Your Off-Road Resource For your next truck, shop your F-150 and Super Duty headquarters at Rogers Ford in Midland. Whether you’re looking for new, pre-owned, or certified vehicles, get the selection and service at Rogers Ford. Always the Right Choice!

Arriving from the factory this fall, new 2023 Fords will be available with state-of-the-art driver assistance features like BlueCrusie and ActiveGlide. Whether you're going across the country, or just to Odessa, you can drive with comfort and safety with upgrades like hands-free lane changing, as well as updates to make these driver-assist features feel more human-like. For folks in Midland, Rogers Ford is your hometown dealer for a quality selection of new 2023s equipped with these latest tech features. more Lane Change Assist Available in new 2023 models, Ford vehicles outfitted with BlueCruise 1.2 and ActiveGlide 1.2 will come with a lane change assist feature. This convenient feature will allow drivers to merge and move past other vehicles on the highway with ease. This assistive feature is activated by tapping the turn signal, and can even monitor the road to determine if a lane change would be beneficial. Predictive Speed Assist Another top feature of the BlueCruise and ActiveGlide technologies is the new predictive speed assist. When prompted by the driver, this feature can recognize sharp turns on your route, and adjust your speed accordingly. Predictive speed assist also alerts the driver that a speed change is imminent to ensure maximum safety around curves. In-Lane Repositioning New for 2023, the hands-free driving features got an upgrade with the new in-lane repositioning feature. This new feature creates a more natural hands-free driving experience and works by scanning the area around the vehicle to keep it safely apart from both vehicles behind and in front, and vehicles on either side. This new tech is extremely helpful when driving on I-20 near semi trucks and other larger vehicles. Rely on Rogers Ford in Midland In today’s technological day and age, leading-edge tech is a requirement when it comes to producing top-quality cars, trucks, and SUVs. At Rogers Ford in Midland, our dedicated sales and services teams are determined to give you top-quality customer service every time. Whether you’re looking for a new 2023 Ford, a pre-owned vehicle, or even certified pre-owned, Rogers Ford in Midland is Always the Right Choice.

Ford is known as one of the most versatile and customizable brands on the market today. The F-150 alone has six different engine options available in 2022. That means it may be difficult to find the perfect Ford for you sitting on a lot because your needs aren’t like anyone else. That’s why Ford makes it easy for you to get your Ford your way! Let’s see how easy it is to Build Your Own Ford! more How to Build Your Own in Midland It’s easy to get started personalizing your Ford for your life. Just find the vehicle you want to customize on our order page and click “Start Your Custom Order.” You’ll be taken to a full-featured configuration app where all the features, packages, and trims available to your selected model are at your fingertips. Do you need a certain towing capacity to handle trips to Odessa? Need to upgrade your SUV to have more room for the kids and groceries? It’s all ready to select and build for your perfect Midland experience. You can customize most vehicles offered by Ford! Why Build Your Own? The easiest reason is choice. You can get the vehicle you want with the options you want. Sure, that vehicle could be in stock and you can pick it up today, but for many customers, this is not the case. Instead of settling for something that is ‘close’ to what you want, you get it. That’s why we say, Your Ford, Your Way. Another great reason to build your own is the ability to maximize your incentives. All orders are eligible for any incentives at the time of order or at the time of delivery. That means you can pick the better option if incentives have improved since you initially placed your order. Finally, there’s no additional cost to build your own new vehicle! Rogers Ford works with you on the final price of your vehicle and there is no additional fee for the order. Our finance department will help walk you through the process of getting a loan or lease that works for you. We can even walk you through the entire process right here at the dealership and help you understand what options are available for your preferred vehicle! Let us know on Facebook what your perfect Ford vehicle is! As always, for a great price on your next new vehicle, come see us at Rogers Ford! We have a great selection of new Ford and Lincoln vehicles, plus pre-owned vehicles perfect for any driver. We’re also your source for high-quality vehicle service in the Permian Basin – our advanced service center is staffed by factory-trained technicians ready to keep your vehicle running like new.

Do you need to find the right truck to get the job done around Midland? Rogers Ford is here to help with the most popular truck in the US: the F-150. The 2022 F-150 is the latest in a long line of excellence from Ford, and we’ve got your F-150 here in Midland. If we don’t, we can custom order it for you! What makes the F-150 the right truck for working the Permian Basin? Let’s find out! more Power and Powerful Options Ford knows everyone who needs a truck doesn’t need the same truck. That’s as true here in Midland as anywhere else. That’s why the F-150 isn’t just a powerful truck, it’s as powerful as you need it to be. With six different powertrain options available, one of them is right for you. The standard 3.3L Ti-VCT V6 delivers responsive performance with 290 horsepower and 265 lb.-ft. of torque, enough to tackle a lot of work from here to Carlsbad. You can configure the F-150 to meet your needs, not the needs of “everyone,” because the F-150 is your truck. The options don’t stop at the powertrain: there are over a dozen different cab and box configurations that provide the balance of power and performance you’re looking for. Not sure what you need? That’s where the truck experts at Rogers Ford come in. Talk to us, let us know what you need and we’ll match you up with the right truck. Interior Choice Just like under the hood, the F-150 has a lot of options inside the cab. You can make your home away from home as luxurious as you need it to be. With a host of standard features like an 8-inch touchscreen, you won’t lack what you need to get your next job done. With five core trim levels available, there’s one that has the right balance of luxury and features you’re looking for in your next work truck. The Limited is practically a luxury vehicle that will ensure you’re feeling great when you step out onto the next job site. Tell us on Facebook about why the F-150 is your truck of choice in Midland! As always, for a great price on your next F-150, come see us at Rogers Ford! We have a great selection of new Ford and Lincoln vehicles, plus pre-owned vehicles perfect for any driver. We’re also your source for high-quality vehicle service in the Permian Basin – our advanced service center is staffed by factory-trained technicians ready to keep your vehicle running like new. In Midland and throughout the Permian Basin, Rogers Ford is Always The Right Choice to find your new ride!