Ford F-150 in Midland
2026 Ford F-150 in Midland, TX
MSRP
$39,330
MPG
23 (2025) City
26 (2025) Highway
2026 Ford F-150: Power, Innovation, and Capability Redefined
2026 F-150 Performance
Ford F-150 Bold Exterior Design
Premium Comfort and Spacious Interior
Innovative Tech Features
Reliable Ford Safety You Can Count On
Ready to Experience the 2026 Ford F-150?
2026 F-150 XLT
Get $6,775 off MSRP
Retired Courtesy Vehicle. STK#2531751. MSRP: $66,125. Get $6,775 off with $4,000 dealer discount, $3,000 in total OEM rebates, and adding $225 doc fee. Sale Price: $59,350. Offers available with approved credit. Manufacturer's rebate subject to residency restrictions. Any customer not meeting the residency restrictions will receive a dealer discount in the same amount of the manufacturer’s rebate. Must take delivery by 4/30/26. See dealer for details.
2025 Expedition Active
Get $7,275 off MSRP
Retired Courtesy Vehicle. STK#2531492. MSRP: $69,840. Get $7,275 off with $7,500 dealer discount and adding $225 doc fee. Sale Price: $62,565. Offers available with approved credit. Manufacturer's rebate subject to residency restrictions. Any customer not meeting the residency restrictions will receive a dealer discount in the same amount of the manufacturer’s rebate. Must take delivery by 4/30/26. See dealer for details.
2025 Bronco Outer Banks
Get $7,775 off MSRP
Retired Courtesy Vehicle. STK#2531384. MSRP: $57,195. Get $7,775 off with $5,250 dealer discount, $2,750 in total OEM rebates, and adding $225 doc fee. Sale Price: $49,420. Offers available with approved credit. Manufacturer's rebate subject to residency restrictions. Any customer not meeting the residency restrictions will receive a dealer discount in the same amount of the manufacturer’s rebate. Must take delivery by 4/30/26. See dealer for details.
*Manufacturer’s rebate subject to residency restrictions. Any customer not meeting the residency restrictions will receive a dealer discount in the same amount of the manufacturer’s rebate.
More Info
Experience The 2024 Ford F-150 at Rogers Ford
The 2024 Ford F-150 is a testament to Ford's commitment to innovation and durability, embodying the essence of the "Built Ford Tough" philosophy. This latest iteration of America's best-selling truck introduces robust performance, refined design, and cutting-edge technology, ensuring it remains a leader in the full-size pickup segment.
2024 Ford F-150 Performance
Under the hood, the 2024 F-150 offers a diverse lineup of powertrains tailored to meet various demands. The standard 2.7L EcoBoost® V6 engine delivers a formidable 325 horsepower and 400 lb.-ft. of torque, providing ample power for both daily driving and heavy-duty tasks. For those seeking enhanced performance, the available 5.0L Ti-VCT V8 engine offers 400 horsepower and 410 lb.-ft. of torque, ensuring exceptional towing and hauling capabilities. Additionally, the 3.5L PowerBoost® Full Hybrid V6 engine combines gas and electric power to deliver a robust 430 horsepower and 570 lb.-ft. of torque and an impressive towing capacity of up to 12,700 lbs.
Rugged and Refined Exterior Design
The 2024 F-150 showcases a bold exterior design that seamlessly blends ruggedness with modern aesthetics. A refreshed front grille, updated headlights, and taillights contribute to a commanding presence on the road. The introduction of the Pro Access Tailgate enhances functionality, allowing for easier access to the truck bed, even when towing. This innovative tailgate design provides up to 19 inches of closer reach, facilitating effortless loading and unloading of cargo.
Comfortable and Versatile Interior
Inside, the F-150 offers a spacious and thoughtfully designed cabin, emphasizing comfort and versatility. Premium materials and meticulous craftsmanship create an inviting atmosphere for both driver and passengers. The available Flip and Fold seats provide added flexibility, allowing for additional cargo space when needed. Whether you're heading to Astound Broadband Stadium for a game or transporting equipment to Hogan Park, the F-150's interior easily adapts to your lifestyle.
Advanced F-150 Technology Features
Equipped with the latest technology, the 2024 F-150 ensures connectivity and convenience on every journey. The standard SYNC® 4 system features a 12-inch touchscreen with enhanced voice recognition, providing seamless access to navigation, entertainment, and vehicle settings. The available Ford BlueCruise 1.2 offers hands-free highway driving on prequalified sections of divided highways, enhancing driver confidence and reducing fatigue during long trips. The Pro Power Onboard system transforms the F-150 into a mobile generator, offering up to 7.2kW of power to run tools, appliances, or even power your home during outages.
Comprehensive Ford Safety Features
Safety remains a paramount focus in the 2024 F-150, with a suite of advanced features designed to protect occupants and enhance driver awareness. The Ford Co-Pilot360™ technology includes Pre-Collision Assist with Automatic Emergency Braking, Blind Spot Information System with Cross-Traffic Alert, and Lane-Keeping System, among others. These systems work harmoniously to provide a safer driving experience, whether navigating the streets of Midland or embarking on a cross-country adventure.
Upgrade to the 2024 Ford F-150 Today in Midland
Discover the unparalleled performance, innovative features, and exceptional versatility of the 2024 Ford F-150. Visit Rogers Ford in Midland, Texas, to explore our selection and schedule a test drive. Our knowledgeable team is here to assist you in finding the perfect F-150 to meet your needs. Experience firsthand why the F-150 continues to set the standard in the full-size pickup truck segment.

