The above video shows a Ford Bronco driving through a wooded backroad, a Ford Ranger driving through offroad terrain, and a Ford F-150 driving down a dirt road.
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The Ford Family
Quality Service
Certified Service Experts Can Help
We made your Ford the superior vehicle it is today and we want to ensure it remains that way. Rogers Ford Sales technicians are highly trained and certified to perform whatever work you may need on your vehicle. Schedule your next appointment with us today.
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2026 F-150
When it comes to performance, durability and capability, the 2025 Ford F-150® pickup checks all the boxes. Whichever model you choose, there's a treasure trove of standard and available features, so your ideal pickup can be equipped to be — and do whatever you want.
Rogers Ford Sales
Rogers Ford is a locally owned family business that was started by Bill Rogers in 1964. As the son of an automobile dealer, Bill was well versed in the business when he moved to Midland, Texas in 1955 as General Manager for Murray Motor Co. After Bill opened his own dealership, he moved Rogers Ford to the current location in 1966. The dealership has been remodeled three times since to ensure the best environment possible for our customers.
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4200 West Wall Street, Midland, TX 79703
| Monday | 8:30AM - 6:30PM |
| Tuesday | 8:30AM - 6:30PM |
| Wednesday | 8:30AM - 6:30PM |
| Thursday | 8:30AM - 6:30PM |
| Friday | 8:30AM - 6:30PM |
| Saturday | 9:00AM - 6:00PM |
| Sunday | Closed |
| Monday | 7:30AM - 6:00PM |
| Tuesday | 7:30AM - 6:00PM |
| Wednesday | 7:30AM - 6:00PM |
| Thursday | 7:30AM - 6:00PM |
| Friday | 7:30AM - 6:00PM |
| Saturday | 9:00AM - 5:00PM |
| Sunday | Closed |
| Monday | 7:30AM - 6:00PM |
| Tuesday | 7:30AM - 6:00PM |
| Wednesday | Closed |
| Thursday | Closed |
| Friday | 7:30AM - 6:00PM |
| Saturday | 9:00AM - 5:00PM |
| Sunday | Closed |
Rogers Ford - Your Midland, TX Ford Dealership
Trust Rogers Ford for All Your Ford-Buying Needs
Looking to buy a Ford at a reliable, locally-owned dealership in the Permian Basin area? Then come on over to Rogers Ford, in Midland, TX! Whether you're looking for a brand new car or a pre-owned vehicle, rest assured that you will find the right car, truck, or SUV and experience top-notch service at Rogers Ford. Schedule a test drive online if you already have a car in mind or pay us a visit and let us help you find the truck, family car, or sports car you've always wanted.
Midland’s Leading Ford Models
We sell Ford truck models F-150, F-250, and F-350 in a wide variety of exterior finishes and trims, both new and pre-owned. When it comes to pickups, you'll never go wrong with these vehicles. These popular, reliable pickup trucks have what you need to get the job done around Midland.
In the SUV department, the Ford Explorer and the Ford Escape are our top SUVs. Both models are perfect for active families, transitioning from an urban environment to the outdoors thanks to the available Intelligent 4WD system. The Explorer seats seven passengers comfortably, and the interiors of both family vehicles are designed to have multiple configurations to increase cargo capacity when needed.
If you are looking for Lifted Trucks, Rogers Ford is your destination for high-performance packages from some of the industry's top accessory providers
Auto Service in Midland
Bring your Ford to our expert technicians for quality auto service and repair in Midland, TX. Our Ford-trained technicians are ready for anything from regular maintenance like oil changes, battery replacements, and brake service, to repairs to get you back on the road. We use genuine Ford parts and offer easy online scheduling for your next repair or maintenance.
Midland Auto Financing and Special Offers
At Rogers Ford, we want to make sure you drive off in your brand new car and we'll do what we can to help you achieve that. The friendly credit specialists in our Finance Department have years of experience working with our West Texas neighbors.
If you're set on a specific model and know exactly the kind of financing option you want, you can apply for a Ford Credit using our easy online form. By the time you visit us, half the work will have been done and you can even browse other models that catch your eye.
If you're unsure of what type of credit best suits your situation, let our experienced financing department guide you through the different options. For us, the best transaction is the one that best serves our customers, so we'll work with you to find the best car loan company for your needs.
Frequently Asked Questions
Rogers Ford is located at 4200 W Wall St, Midland, TX 79703, conveniently serving customers from Midland, Odessa, Big Spring, and nearby communities.
We offer the full range of new Ford vehicles, including popular SUVs like the Explorer and Expedition, trucks like the F-150 and Ranger, crossovers such as the Escape, and the iconic Mustang..
Yes! Rogers Ford offers a wide selection of quality used cars under $25,000, including pre-owned Fords and other makes and models suitable for families and commuters.
Absolutely. Our finance experts work with you to find competitive auto financing and lease options that fit your budget and lifestyle.
Our Ford Certified mechanics provide full-service auto repair and maintenance, ensuring your vehicle runs smoothly whether you’re driving around Midland or commuting to Odessa or Big Spring.
The Ford F-150 is our best-selling model, known for its durability, power, and versatility—perfect for Midland drivers who need a reliable truck for work and family.
Rogers Ford is a family-owned business with over 55 years of experience, known for excellent customer service, award-winning expertise, and deep roots in the Midland community.
Yes! You can easily schedule a test drive for any of our new or used Ford models through our website or by calling our Midland dealership directly.
We proudly support local organizations like MISD Athletics, the Midland Hispanic Chamber of Commerce, and the American Cancer Society as part of our commitment to the Midland community.
You can call us at 432-694-8801, visit us at 4200 W Wall St, Midland, TX, or use the contact form on our website to get personalized assistance from our sales or service team.