What makes the Ford Bronco one of the most exciting SUVs on the road today? For drivers across Midland and the Permian Basin, it’s a mix of rugged strength, iconic style, and practical comfort that fits daily life as well as weekend adventures.
At Rogers Ford, customers from Odessa to Big Spring are making the switch to the Bronco and Bronco Sport. If you’re thinking about upgrading your SUV, here’s what makes the new Bronco for sale stand out.
Ready for West Texas Terrain and Weather
The Ford Bronco is designed to tackle everything from the open roads near Gardendale to the loose gravel and sand out by Lake J.B. Thomas. Thanks to standard 4×4, G.O.A.T. Modes, and available off-road features like trail turn assist, the Bronco is made for Texas terrain.
If you want something slightly smaller but still capable, the Bronco Sport offers nimble handling, great ground clearance, and solid all-weather traction. It is perfect for day trips or navigating those tricky rain-slicked turns near Wadley-Barron Park.
Comfort, Space, and Everyday Versatility
Even though it’s known for adventure, the Bronco is also built for everyday life. The interior is modern, durable, and designed to clean up easily after a dusty trail or a football game at Astound Broadband Stadium.
Inside, you’ll enjoy available leather-trimmed seating, smart climate control, and SYNC 4 tech that keeps you connected whether you’re heading to Midland Park Mall or commuting to work on Loop 250.
Iconic Looks That Stand Out in Midland
There’s no mistaking the Bronco’s bold presence. With its upright design, retro-inspired headlights, and optional removable roof and doors, it draws attention whether you’re parked on Big Spring Street or pulling into the lot at George W. Bush Elementary.
Drivers who love the Bronco look but want a more compact daily driver are falling for the Bronco Sport. It’s stylish, versatile, and just right for city errands or long-haul drives across West Texas.
Start Your Bronco Adventure at Rogers Ford
When you’re ready to see what the Bronco can do, Rogers Ford is here to help. We’ve been part of the Midland community since 1964, and our team is proud to be your local Bronco Midland TX source.Browse our inventory, ask questions, or schedule a test drive right here in Midland. Whether you’re leaning toward the Bronco or Bronco Sport, we’ll help you find the SUV that fits your life and your drive.
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