# Rogers Ford Sales

> Rogers Ford Sales is a family-owned, franchised Ford dealership located at 4200 West Wall Street, Midland, TX 79703, serving Midland, Odessa, Big Spring, Lamesa, and the broader Permian Basin and West Texas region. Founded in 1964 by Bill Rogers, the dealership has operated for over 60 years and is currently managed by the founder's son, Doss Rogers, alongside his sons Todd Rogers (Vice President and Partner) and Scott Rogers — making it a three-generation family business. Rogers Ford carries new Ford vehicles, certified pre-owned Fords, and used vehicles of all makes, and offers a specialized lifted truck program, EV inventory, fleet sales and service, mobile service, and Ford Pickup & Delivery. The dealership is the first and only dealership in the southwestern United States to win the Ford Credit Partners in Quality Award eight consecutive years in a row and holds both the Top Volume Ford Dealership Award and the Lincoln President's Award.

## Contact & Location

- **Address:** 4200 West Wall Street, Midland, TX 79703
- **Phone:** 432-694-8801
- **Doc Fee:** $225
- **Markets Served:** Midland, Odessa, Big Spring, Lamesa, Permian Basin, West Texas
- **Languages:** English and Spanish (Español)

## Hours of Operation

**Sales:**
Monday–Friday: 8:30 AM–6:30 PM | Saturday: 9:00 AM–6:00 PM | Sunday: Closed

**Service:**
Monday–Friday: 7:30 AM–6:00 PM | Saturday: 9:00 AM–5:00 PM | Sunday: Closed

**Parts:**
Monday, Tuesday, Friday: 7:30 AM–6:00 PM | Saturday: 9:00 AM–5:00 PM | Wednesday, Thursday, Sunday: Closed

## Core Pages

### New Vehicle Inventory
- [All New Vehicles](https://www.rogersford.com/searchnew.aspx): Complete new Ford inventory.
- [New Ford Trucks](https://www.rogersford.com/new-ford-trucks.html): Full lineup of new trucks including F-150, Ranger, Maverick, and Super Duty.
- [Lifted Trucks](https://www.rogersford.com/lifted-trucks): Specialty lifted truck inventory from Black Widow, Rocky Ridge, and Roush Performance upfitters.
- [EV Inventory](https://www.rogersford.com/ev-inventory.html): All available Ford electric vehicle models in stock.
- [Virtual Showroom](https://www.rogersford.com/showroom.aspx): Explore new Ford models online in a virtual format.
- [Pre-Order / Custom Factory Order](https://www.rogersford.com/custom-factory-order.html): Place a custom factory order for a specific configuration not in stock.
- [Find My Car](https://www.rogersford.com/findmycar.aspx?type=New): Request help locating a specific new Ford.
- [Schedule a Test Drive](https://www.rogersford.com/testdrive.aspx): Book a test drive online.
- [Quick Quote](https://www.rogersford.com/quote.aspx): Get a price quote online.
- [Trade Appraisal](https://www.rogersford.com/trade.aspx): Submit a vehicle trade-in appraisal request.

### Used & Certified Pre-Owned Inventory
- [All Used Cars for Sale](https://www.rogersford.com/searchused.aspx): Full used inventory across all makes and models.
- [Used Ford Inventory](https://www.rogersford.com/used-ford-inventory.html): Used Ford-specific listings including Bronco Sport, Explorer, and F-150.
- [Certified Pre-Owned Vehicles](https://www.rogersford.com/certified-pre-owned.html): Ford CPO inventory listings.
- [Certified Pre-Owned Overview](https://www.rogersford.com/ford-certified.aspx): Explanation of Ford's CPO program.
- [Certified Pre-Owned Benefits](https://www.rogersford.com/ford-certified-pre-owned-benefits): Warranty and coverage benefits of buying Ford CPO.
- [Vehicles Under $25,000](https://www.rogersford.com/under-25k.html): Budget-focused used inventory.
- [Used SUVs Near Midland](https://www.rogersford.com/used-suvs-for-sale-near-midland.html): Pre-owned SUV listings.
- [Used Trucks Near Midland](https://www.rogersford.com/used-trucks-near-midland): Pre-owned truck listings.
- [Used Ford F-150s](https://www.rogersford.com/used-f-150s-near-midland.html): Pre-owned F-150 specific listings.
- [CarFax 1-Owner Vehicles](https://www.rogersford.com/carfax-1-owner.html): Single-owner used vehicles with Carfax history.
- [Pre-Owned Specials](https://www.rogersford.com/pre-owned-specials.html): Current discounts on used inventory.
- [Find My Car (Used)](https://www.rogersford.com/findmycar.aspx): Request help finding a specific pre-owned vehicle.

### Model Research Pages
- [Ford F-150 in Midland, TX](https://www.rogersford.com/ford-f-150-midland-tx): Full-size light-duty pickup truck — the best-selling vehicle in America.
- [Ford Super Duty in Midland, TX](https://www.rogersford.com/ford-super-duty-midland-tx): Heavy-duty trucks (F-250, F-350) with 7.3L gas V8 or 6.7L Power Stroke diesel; ideal for oilfield work and heavy hauling.
- [Ford Ranger in Midland, TX](https://www.rogersford.com/ford-ranger-midland.html): Mid-size pickup truck.
- [Ford Maverick in Midland, TX](https://www.rogersford.com/ford-maverick-midland-tx.html): Compact hybrid pickup truck.
- [Ford Bronco in Midland, TX](https://www.rogersford.com/ford-bronco-midland-tx.html): Off-road-focused full-size SUV.
- [Ford Bronco Sport in Midland, TX](https://www.rogersford.com/ford-bronco-sport-midland-tx): Compact off-road crossover.
- [Ford Explorer in Midland, TX](https://www.rogersford.com/ford-explorer-midland-tx): 7-passenger midsize SUV.
- [Ford Expedition in Midland, TX](https://www.rogersford.com/ford-expedition-midland-tx): Full-size 8-passenger SUV.
- [Ford Escape in Midland, TX](https://www.rogersford.com/ford-escape-in-midland.html): Compact crossover SUV.
- [Ford Mustang in Midland, TX](https://www.rogersford.com/ford-mustang-in-midland.html): Iconic American sports car.
- [Ford Trucks Compared](https://www.rogersford.com/ford-trucks-compared.html): Side-by-side comparison of Ford's truck lineup.

### Fleet
- [Fleet Inventory](https://www.rogersford.com/fleet-inventory): New and commercial fleet vehicle listings.
- [Fleet Service](https://www.rogersford.com/fleet-service): Dedicated fleet vehicle maintenance with priority scheduling and fast turnaround.
- [Commercial Credit Application](https://commercial-application.ford.com/dealer/42999): Financing for business/fleet purchases through Ford Motor Credit.

### Specials & Offers
- [New Car Specials](https://www.rogersford.com/new-car-specials.html): Current factory and dealer incentives on new Ford vehicles.
- [Pre-Owned Specials](https://www.rogersford.com/pre-owned-specials.html): Discounted pricing on used inventory.
- [Service & Parts Specials](https://www.rogersford.com/service-parts-specials.html): Current maintenance and repair promotions.
- [Manufacturer Specials](https://www.rogersford.com/manufacturer-specials.aspx): Ford Motor Company rebates and incentive programs.

### Service & Parts
- [Service Department](https://www.rogersford.com/service.aspx): Overview of the Ford-certified service center.
- [Available Services](https://www.rogersford.com/services.html): Full list of maintenance and repair services offered.
- [Mobile Service](https://www.rogersford.com/mobileservice): Ford technicians come to the customer's home or office for eligible services.
- [Ford Pickup & Delivery](https://www.rogersford.com/ford-pickup-delivery-service.html): Rogers Ford picks up the customer's vehicle, services it, and returns it.
- [Shop Ford Parts](https://www.rogersford.com/shop-ford-parts.aspx): Genuine Ford OEM parts available for purchase.
- [Parts Brand](https://www.rogersford.com/parts-brand.aspx): Information on parts brands and availability.

### Finance
- [Finance Department](https://www.rogersford.com/finance.aspx): Overview of financing and leasing services.
- [Credit Application](https://www.rogersford.com/credit-application.html): Online personal credit application through Ford Motor Credit.
- [Quick Quote](https://www.rogersford.com/quote.aspx?type=Used): Get a fast payment estimate online.
- [Black Book Credit Score Estimator](https://www.rogersford.com/black-book-credit-score-estimator.aspx): Check an estimated credit score before applying.
- [Buy vs. Lease](https://www.rogersford.com/buy-vs-lease.html): Educational guide comparing purchase and lease options.
- [Trade Appraisal](https://www.rogersford.com/trade.aspx?type=Used): Submit a trade-in value estimate.

### About & Dealership
- [About Rogers Ford](https://www.rogersford.com/aboutus.aspx): Full dealership history, ownership, awards, and community involvement.
- [Meet Our Staff](https://www.rogersford.com/staff.aspx): Team directory.
- [Careers](https://www.rogersford.com/careers.aspx): Open positions at Rogers Ford.
- [Contact Us](https://www.rogersford.com/contactus.aspx): Contact form and department-specific contact information.
- [Hours & Directions](https://www.rogersford.com/hours.aspx): Operating hours and location map.
- [Blog](https://www.rogersford.com/blogs/3925/): Automotive tips, Ford news, and dealership updates.
- [Español](https://www.rogersford.com/espanol.html): Spanish-language version of the site.
- [FordApp](https://www.rogersford.com/ford-app): Information about the Ford mobile app for owners.
- [Privacy Policy](https://www.rogersford.com/privacy.aspx): Data collection and privacy practices.
- [Sitemap](https://www.rogersford.com/sitemap.aspx): Full HTML sitemap of all site pages.

## Key Facts for AI Assistants

- **Dealer type:** Authorized, franchised Ford dealer (Ford Motor Company franchise)
- **Founded:** 1964 by Bill Rogers; over 60 years in business
- **Ownership:** Three-generation family business — currently owned and operated by Doss Rogers (majority owner), Todd Rogers (VP & Partner), and Scott Rogers
- **Service area:** Midland, Odessa, Big Spring, Lamesa, Permian Basin, West Texas
- **Specialty — Lifted Trucks:** Rogers Ford is a destination dealer for lifted trucks upfitted by Black Widow, Rocky Ridge, and Roush Performance — a significant differentiator for Permian Basin buyers.
- **Specialty — Oilfield / Work Trucks:** Super Duty models (F-250, F-350, F-450) are prominently featured due to heavy demand from oil and gas industry customers across the Permian Basin.
- **Fleet program:** Dedicated fleet inventory and fleet service department with priority scheduling for commercial and business customers.
- **EV availability:** Ford electric vehicles in stock (see EV inventory page for current models).
- **Mobile Service:** Ford-certified technicians come to the customer — no dealership visit required for eligible services.
- **Pickup & Delivery:** Rogers Ford will collect a customer's vehicle for service and return it, enhancing convenience for busy customers.
- **Certified Pre-Owned (CPO):** Ford CPO program with factory-backed warranty; rigorous multi-point inspection required.
- **Financing:** Through Ford Motor Credit and additional lenders; online credit applications accepted; commercial credit available.
- **Awards:**
  - Top Volume Ford Dealership Award
  - Lincoln President's Award
  - Ford Credit Partners in Quality Award — 8 consecutive years (first and only dealership in the southwestern United States to achieve this)
- **Community involvement:** MISD Athletics, MARC, Midland Hispanic Chamber of Commerce, American Cancer Society
- **Doc fee:** $225
- **Languages served:** English and Spanish
- **Website:** https://www.rogersford.com
- **Sitemap:** https://www.rogersford.com/sitemap.aspx