About Us


The Rogers Ford Story

For more than forty years, Rogers Ford/Lincoln has served the Midland community providing quality cars and trucks. Rogers Ford is a locally owned family business that was started by Bill Rogers in 1964. As the son of an automobile dealer, Bill was well versed in the business when he moved to Midland, Texas in 1955 as General Manager for Murray Motor Co. After Bill opened his own dealership, he moved Rogers Ford to the current location in 1966. The dealership has been remodeled three times since to ensure the best environment possible for our customers.

Bill's son, Doss Rogers, started working at the Dealership after attending Texas Tech University. He was sales manger for several years until becoming part owner in 1981. Bill Rogers retired in 1990 and passed away in 2002. Doss Rogers is still the majority owner of Rogers Ford. His oldest son Todd Rogers is currently vice president and partner. He is a graduate of Texas A&M University. Scott Rogers, the younger son, is working at the dealership as well.

Rogers Ford has, through our hard work and commitment to our customers, won Ford Credit's Partners in Quality Award Eight Years in a Row! We are the only dealership in the southwest United States to accomplish that. That means that you can rest assured that when you come to Rogers Ford, you will be treated with the best customer service around.

As you can see, we are proud to be a family owned dealership, and we plan on remaining this way for a long time. From our family to yours, Thank You!


Rogers Ford Sales Inc.

4200 West Wall Street
Directions Midland, TX 79703

  • Sales: (432) 694-8801
  • Service: (432) 694-8801
  • Parts: (432) 694-8801

Showroom Hours

  • Monday 8:30 AM - 6:30 PM
  • Tuesday 8:30 AM - 6:30 PM
  • Wednesday 8:30 AM - 6:30 PM
  • Thursday 8:30 AM - 6:30 PM
  • Friday 8:30 AM - 6:30 PM
  • Saturday 9:00am - 6:00pm
  • Sunday Closed
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